America's Appetite for Talent Carries NBC's Hit-Making Momentum Into Summer
NBC's hit-making machine continued to pick up steam this week. The Wednesday airing of America’s Got Talent ranked No. 1 among non-sports primetime telecasts on ABC, CBS, NBC and Fox in adults 18-49 and other key categories and was No. 1 outright on those networks in total viewers, women 18-49, women 18-34, teens 12-17 and kids 2-11.
In total, the network tied for No. 2 among ABC, CBS, NBC and Fox in adults 18-49 for the primetime week of July 15-21, trailing among those networks only Fox, which was boosted by the Major League Baseball All-Star Game.
NBC averaged a 1.2 rating, a 4 share in adults 18-49 and 4.6 million viewers overall, according to "live plus same day" viewing data from Nielsen Media Research.
For the 2012-13 broadcast year to date, NBC is running within a tenth of a rating point of No. 2 in 18-49 and is No. 2 in adults 25-54 and tied for No. 2 in adults 18-34.
Other noteworthy wins include Monday’s American Ninja Warrior which jumped half-hour to half-hour in all key measures, including a 20 percent increase in 18-49. Get Out Alive with Bear Grylls captured the best week-two 18-49 rating for any new reality series among the big 4 this summer. Thursday’s Hollywood Game Night won the 10 p.m. hour among ABC, CBS and NBC in 18-49 and other key demos. Dateline NBC won its Friday slot for a fourth week in a row in 18-49, 25-54 and total viewers.