In partnership with the National Center for Missing & Exploited Children, we launched Comcast Missing Kids today, a first-of-its-kind public service initiative that gives Comcast customers and consumers the ability to view video profiles of missing child cases from across the nation on their TV sets and computers.

Today, approximately 800,000 children go missing every year. Comcast Missing Kids, now available On Demand and online at xfinity.com/news/missingkids, is another touch point to help get the message out about these missing children. The initiative also gives the National Center for Missing & Exploited Children a way to reach millions of homes across the country that may not otherwise be reached.

This effort is not the first public service initiative that we launched on our platforms. Over the years, we have had a strong track record of helping raise awareness for issues On Demand and online. Initiatives such as Police Blotter, Stand Up To Cancer and the Pink Ribbon Campaign are just a few examples.

We took our experience from these and other campaigns to develop Comcast Missing Kids. In fact, we took much of the knowledge we gained from Comcast Police Blotter, a public service initiative that features profiles of fugitives and has helped law enforcement catch more than 90 criminals On Demand, to develop this partnership.

Our hope is that this offering helps raise awareness for this important issue and provides customers and consumers with tools to help support the efforts by National Center for Missing & Exploited Children (NCMEC) and law enforcements to help bring missing children home.

I encourage you to view the profiles of missing children On Demand or online, and if you have any information about the cases to report it immediately using toll-free 24-hour national missing children's hotline (800-THE-LOST) or online at www.missingkids.com.