Comcast's New Blockbuster Marketing Partnership
Comcast recently began a two-part marketing agreement with Blockbuster that will bring our customers discounted access to Blockbuster’s 95,000 movie titles and TV shows though a "by-mail" monthly rental service, and will give us the opportunity to market our triple play products in Blockbuster stores.
One of Comcast’s goals is to provide our customers with a full spectrum of movie and TV choices and this agreement is another way for our customers to access the movies and TV shows on yet another platform. This agreement complements the thousands of movies and TV choices we already offer via On Demand and online, through XfinityTV online, premium channels like HBO, Cinemax, Starz and Showtime, Comcast’s online store, and traditional pay-per-view.
Our retail agreement with Blockbuster provides a great opportunity for Comcast to market our products to Blockbuster’s customers. Last year alone Blockbuster had more than 25M unique renters. There are more than 1,500 Blockbuster stores in Comcast’s footprint and 70 percent of our customers live within 10 minutes of a blockbuster store.
Here are some highlights of the new marketing partnership:
The new site www.comcast.com/dvd just launched in Beta now.
As we move forward, we will continue to look for ways to bring our customers the best entertainment across multiple platforms — giving our customers even more ways to watch movies and TV shows in whatever format they want.