Comcast’s XFINITY is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C. It is also among the premier sponsors in sports today and a robust sponsorship activation program is part of the new agreement with NASCAR, with aggressive planning already underway.
Comcast Corporation [NASDAQ: CMCSA, CMCSK] is a global media and technology company with two primary businesses, Comcast Cable and NBC Universal. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Comcast’s involvement with NASCAR is expanding rapidly. In addition to the NASCAR XFINITY series announced today, Comcast’s NBC Sports unit will begin broadcasting NASCAR race events in July 2015.
ABOUT THE NASCAR XFINITY SERIES
Beginning January 1, 2015, what is now known as the NASCAR Nationwide Series will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories. The series also has a large, highly engaged and technology-connected television audience. It races in some of the nation’s largest markets – from Chicago to Los Angeles to Miami – and at the sport’s biggest and most iconic tracks – from Daytona International Speedway, Charlotte Motor Speedway and Atlanta Motor Speedway, to Talladega Superspeedway and Indianapolis Motor Speedway. The announcement was made Sept. 3, 2014 at the NASCAR Hall of Fame.