NASCAR XFINITY SERIES
THE GREEN FLAG FLIES BEGINNING FEB. 21 IN DAYTONA
The NASCAR XFINITY Series starts on February 21 with the running of the Alert Today Florida 300 at Daytona International Speedway. Comcast and NASCAR announced an agreement in September 2014 to make Xfinity the third title sponsor in the storied 30 plus year history of the series that promises "names are made here."
ABOUT XFINITY
Comcast’s XFINITY is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C. It is also among the premier sponsors in sports today and a robust sponsorship activation program is part of the new agreement with NASCAR, with aggressive planning already underway.
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COMCAST BUSINESS
ABOUT COMCAST
Comcast Corporation [NASDAQ: CMCSA, CMCSK] is a global media and technology company with two primary businesses, Comcast Cable and NBC Universal. NBCUniversal operates 30 news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Comcast’s involvement with NASCAR is expanding rapidly. In addition to the NASCAR XFINITY series announced today, Comcast’s NBC Sports unit will begin broadcasting NASCAR race events in July 2015.
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ABOUT THE NASCAR XFINITY SERIES
Beginning January 1, 2015, what is now known as the NASCAR Nationwide Series will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories. The series also has a large, highly engaged and technology-connected television audience. It races in some of the nation’s largest markets – from Chicago to Los Angeles to Miami – and at the sport’s biggest and most iconic tracks – from Daytona International Speedway, Charlotte Motor Speedway and Atlanta Motor Speedway, to Talladega Superspeedway and Indianapolis Motor Speedway. The announcement was made Sept. 3, 2014 at the NASCAR Hall of Fame.
About NASCAR: The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.
About Comcast Cable: Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit http://www.comcastcorporation.com for more information.