2020 Values Report
Xfinity TV’s Black Film & TV Collection: The Importance of Representation
At Comcast, we continually work to expand the diversity of our Xfinity programming and make that diverse content readily accessible to our customers. One way we do this is by curating content with specific audiences in mind. For example, Xfinity TV’s Black Film & TV collection is an original compilation of the best black film, TV, and web content from our vast catalog of available programming in one easy-to-browse, unified experience.
“Representation is so important,” says Keesha Boyd, Executive Director of Multicultural Products at Comcast. “We want our customers to see themselves, and their communities, represented on the biggest screen in their homes. Our curated collections help to raise awareness of the vast amount of programming content we offer that does just that.”
Xfinity has created an unprecedented ecosystem of diverse content, including permanent, curated On Demand destinations geared toward African American, Asian American, Hispanic, and LGBTQ audiences. These platforms bring together a wealth of culturally relevant entertainment choices in easy-to-navigate locations.
Unique to the Black Film & TV collection is the HBCU Experience, which highlights historically black colleges and universities (HBCUs). It includes sporting events, movies, TV shows, and music playlists, plus original content such as the I Am HBCU Proud series featuring video testimonials from alumni, many of whom are Comcast employees.
Also in the collection, and new for 2020, is kweliTV, a subscription streaming service. Founded by a young, black, female entrepreneur, kweliTV offers a wide selection of black films, documentaries, and news.
We want our customers to see themselves, and their communities, represented on the biggest screen in their homes. Our curated collections help to raise awareness of the vast amount of programming content we offer that does just that.
Each year during Black History Month, we expand our black film and TV offerings and elevate the visibility of the programming to encourage our customers to engage with the content. In 2020, for the second year running, we offered a Free Preview Week on X1 during February — giving customers access to popular TV shows, movies, and documentaries from premium networks and subscription video-on-demand services, including African-American-owned content.
“Through our Black Film & TV platform, we showcase content that celebrates the diversity within the global black community,” Boyd says. “It gives us a way to amplify the voices of these content creators and allows us to lean into the cultural stories and moments that our customers are passionate about.”