Jenny Storms: Bringing The Stories Of The Athletes To Life

In the second in our series profiling the people of NBC Olympics, Jenny Storms, Chief Marketing Officer of the NBC Sports Group, talks about the very personal attachment to working on PyeongChang 2018, the science of marketing the Olympics, bringing the stories of the athletes and their journeys to life and much more.

The Winter Olympics air February 8-25 live on the networks of NBCUniversal. Visit www.nbcolympics.com for schedules, news, videos and more throughout the month. Click here to see the first in the series with Mike Tirico.