Multicultural

Javier Garcia: Serving An Increasingly Multicultural Customer Base

Comcast’s focus on the multicultural community goes far beyond marketing. We are committed to continuously enhancing our product experience to cater to the needs of bicultural Latinos, African American, International, and LGBTQ communities. Javier Garcia, SVP and General Manager of Multicultural, Xfinity Services, has stayed true to this vision, spearheading groundbreaking work in the multicultural space and building products and services that meet the diverse needs of our customers.

Javier’s enthusiasm and passion for technology is infectious, helping him build teams and unite collaborators of diverse backgrounds, insights, and expertise around a common goal. He possesses a keen ability to anticipate the needs of customers – many of them bicultural families just like his. Through his experience as an engineer, he is able to bring to life culturally relevant, immersive experiences that not only deliver value to customers but are also changing the way they experience technology, consume entertainment, and communicate, one innovation at a time.

Javier was born and raised in Colombia. After graduating from college, he left home for the first time ever, bound for Miami’s tech start-up world and then the University of Pennsylvania’s Wharton School of Business in Philadelphia. Today, more than 20 years later, Javier is among the highest ranking Latino executives at Comcast, bringing a unique multicultural and international perspective to his role.

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