XFINITY Launches Online Destination for Asian-Pacific Entertainment
Comcast, a global media and technology company, today announced the Xfinity Asia Internet destination (Xfinity.com/Asia), an online portal that brings together a wealth of Asian-Pacific entertainment content from a variety of sources in one, easy to navigate location. This is the first step in a larger Xfinity Asia initiative designed to expand the availability of Asian programming, VOD and tailored packages to the Asian-Pacific community throughout 2013. In addition, Xfinity customers will gain access to special programming across Xfinity platforms – TV, On Demand, online and on mobile devices – recognizing the Asian-Pacific cultural influence on the world of entertainment.
The Xfinity Asia website features news, blogs, and Xfinity TV programming information relevant to the Asian-Pacific community. Content on the site includes award-winning films, documentaries, history, bios, sports, anime and music featuring Asian-Pacific entertainers, artists and historical leaders that have contributed to the news, music and history of this country and the world. Xfinity TV customers will have access to a large library of content on Xfinity On Demand, and non-subscribers also will have the opportunity to explore a range of entertainment options online. Content can be filtered by country of origin, genre and more.
"The Xfinity Asia Internet destination is the first step in providing customers much more Asian-Pacific content than ever before," said Ruben Mendiola, vice president and general manager of Multicultural Video Services. "This will be an exciting year as we continue to expand new content and offerings for the Asian American community."
Xfinity TV is also celebrating Asian-Pacific American Heritage Month with a special collection of entertainment choices that highlight Asian-American and Pacific Islander culture and contributions. The collection includes movies, documentaries and biographies hand-selected by Chi-hui Yang, the curator of Cinema Asian America for Xfinity TV.
Highlights of Xfinity TV's Asian-Pacific American Heritage Month collection include Bollywood hits and music; HBO’s East of Main Street; Filipino entertainment and events; KPOP; K-Drama Fever; anime from Funimation; and themed history and biographies from National Geographic. In addition, Xfinity TV will offer feature films including:
Conscience and the Constitution, directed by Frank Abe
Delhi Safari, directed by Nikhil Advani
Don't Lose Your Soul, directed by Jim Choi and Chihiro Wimbush
The Island President, directed by John Shenk
Life of Pi, directed by Ang Lee
The Reluctant Fundamentalist, directed by Mira Nair
Seeking Asian Female, directed by Debbie Lum
Sushi: The Global Catch, directed by Mark Hall
Comcast has had a longstanding commitment to diversity and inclusion since its founding nearly 50 years ago and focuses its efforts in five key areas: diversity in governance, attracting and retaining a multicultural workforce, developing a diverse supplier base, offering a wide selection of multicultural programming, and community investment in national, regional and local diverse organizations.
About Comcast Cable
Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information.