TV ONE Announces Carriage Plans in Several Key Comcast Markets
TV One, the new channel targeting African American adults, will be added to the lineup of Comcast's expanded basic package, the most popular level of service, in major markets comprising 2.2 million subscribers in Atlanta, Detroit and Flint, MI, as well as Comcast's entire Atlantic division, which includes Washington and Baltimore.
TV One will be available to 550,000 Comcast subscribers in the city of Atlanta; 175,000 subscribers in Detroit and Flint, MI; and 1.475 million subscribers in the company's Atlantic region, which includes the cities of Washington, Baltimore, Richmond, VA and Ocean City, MD, as well as Baltimore, Montgomery, Prince Georges, Howard and Anne Arundel counties in Maryland; Arlington County and Alexandria, VA; and Dover and Rehoboth Beach, DE.
TV One will be added to Comcast's expanded basic package at no additional charge to subscribers, and offers a broad range of entertainment-oriented original programming, classic series, movies, fashion and music, as well as public affairs, non-fiction series and lifestyle programs that focus on African American themes, issues, culture and politics. The network will debut on January 19, 2004.
"We are delighted that urban viewers in these systems, especially African American adults, will have early access to TV One, and we thank Comcast for its strong support of this new service," said TV One President and CEO Johnathan Rodgers. "We hope to make TV One more than a simply a new viewing choice for African American adults. We hope to make it a television home that will serve our entertainment needs and reflect and respect our lifestyle and culture."
TV One continues to pursue carriage agreements with other operators and in the near future hopes to announce additional markets where the network will be available.
"By combining the reach of Radio One's 66 urban radio stations with TV One and the local systems, we'll be able to spread the good news about our new channel and the cable operator's new services," said TV One Senior Vice President of Affiliate Sales and Marketing Bernard Bell. "We look forward to announcing additional distribution - both with Comcast and with other distributors in the near future."
"Comcast is pleased to debut TV One, one of the most anticipated, innovative and exciting new networks in a long time, to our subscribers in some of the country's top urban markets," said Comcast Cable President Steve Burke. "TV One is representative of our efforts to provide viewers with the widest possible array of programming choices."
TV One's investors include Radio One [NASDAQ: ROIA and ROIAK], the largest radio broadcaster primarily targeting African-American and urban listeners; Comcast Corporation [NASDAQ: CMCSA and CMCSK], the leading cable television company in the country; Constellation Ventures; Syndicated Communications; Pacesetter Capital Group; and Opportunity Capital Partners.