Telemundo’s La Voz Kids Debuts to Strong Ratings
Telemundo Media’s La Voz Kids reached a cumulative audience of 3,467,000 total viewers and 1,630,000 adults 18-49 on second season premiere night, according to Nielsen. Produced for the first time out of Universal Studios Florida, the Sunday night reality show averaged 2,148,000 total viewers and 977,000 adults 18-49, 27 percent and 12 percent growth versus season one premiere, respectively. Locally, La Voz Kids outperformed Univision as the highest ranked Spanish-language television show in the time period in San Francisco, Chicago, Phoenix and Denver among adults 18-49 and total viewers.
In the social TV front, La Voz Kids ranked No. 1 among Hispanic Networks ranked by Unique Audience, according to Social Guide. Social activity for the show generated 932,000 impressions and close to 40,000 tweets resulting in #LVKParty trending in the US within five minutes of the show and trending worldwide on Twitter. Across Telemundo.com, mobile web and apps, La Voz Kids garnered over 130,000 unique users, a 70 percent gain from season one premiere.
Hosted by Daisy Fuentes and Jorge Bernal with music star Coaches Prince Royce, Roberto Tapia and Natalia Jimenez, La Voz Kids features young vocalists between the ages of seven and 15 competing for a recording contract and a cash prize to support their education.
Source: Nielsen, NPM Live+SD, 3/16/14, fast national program ratings. Reach based on NPM fast cume, 6+ minute qualifier. NSI ratings, Live+SD, 3/16/14; ranking on impressions based on overnight preliminary data. Omniture SiteCatalyst