Taylor Swift Enters In Exclusive Partnership With Comcast
Comcast, in an exclusive partnership with Taylor Swift, is providing customers the first and only dedicated video-on-demand collection to see and hear music sensation and recent AMA "Artist of the Year" and CMA "Entertainer of the Year" winner, Taylor Swift. Comcast, one of the nation's leading providers of entertainment, information and communication products and services, is providing this one-of-a-kind music collection, including her most popular music videos such as "You Belong With Me" and "Love Story," featuring behind-the-scene clips and special programming - all in HD for the first time, and available in one easily accessible collection On Demand for viewing anytime.
"This channel will be a great way for fans to access their favorite videos and new special programming whenever they want," says Taylor. "I hope they have lots of fun with it!"
The exclusive Taylor Swift collection is available to Comcast customers through the On Demand menu by selecting "Top Picks" then "Taylor Swift HD." Comcast will feature Swift's chart-topping music videos including Fifteen, Teardrops On My Guitar, Picture to Burn and the number one On Demand country single of 2009 - Our Song, as well as special programming including the recent "Saturday Night Live" episode she hosted and behind-the-scenes clips never-before-seen in HD On Demand.
"Taylor Swift is hugely popular On Demand, consistently having the top-performing music videos on the service," said Derek Harrar, Senior Vice President and General Manager of Video and Entertainment Services for Comcast. "Through exclusive partnerships with artists like Taylor Swift, Green Day and U2, combined with thousands of assets and incredible usage On Demand, Comcast is reinventing music television."
Music continues to be one of the most popular categories of On Demand programming with 50-60 million views every month. Comcast offers everything from music videos to live performances across a wide range of music genres giving customers an immersive music experience. Recent artists featured On Demand include Green Day, U2, Sheryl Crow, Counting Crows and Mariah Carey.
Comcast's growing music lineup and exclusive partnerships, along with new release movies, new television series and thousands of other viewing choices are part of Project Infinity, the company's commitment to deliver exponentially more quality content choice on TV, including more HD, sports, movies, kids' programs and network TV shows. On Demand currently offers customers thousands of kids and family entertainment choices among the 17,000+ programs available anytime including more than 2,600 choices in HD available over the course of a month. Currently, Comcast customers view On Demand programs 350 million times each month.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.8 million cable customers, 15.7 million high-speed Internet customers, and 7.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.