NBCUniversal Announces New Partnership With Apple News
Today, NBCUniversal announced a bold, new partnership with Apple. Beginning January 1, 2017, NBCUniversal will be the exclusive U.S. seller for advertising inventory on Apple’s News app and will work with Apple to develop new advertising products so marketers and publishers can better take advantage of the platform.
Apple’s increasingly popular News app comes pre-installed on all iOS devices and has over 70 million active monthly users. From news to business, sports, entertainment, lifestyle, food, and travel, the News app features the best content from TV, magazines, newspapers, and digital native brands. Not only does the News app aggregate premium editorial content, it tailors its For You feed based on individual user preferences.
With the best content, data, and NBCUniversal’s expertise in creating scalable, industry-leading campaigns, this partnership represents an unparalleled opportunity for marketers and increased revenue opportunities for the premium publishers across the News app environment.
Additionally, NBCUniversal is creating a new, dedicated sales group focusing on developing strategic opportunities and new products around the app. James Kreckler, Senior Vice President at NBCUniversal, will oversee the new group. Under James’ leadership the group will work closely with advertisers and publishers to develop unique and engaging campaigns across the News app’s premium content.
NBCUniversal will remain committed to maintaining every publisher’s unique voice, and delivering the very best for the advertising industry’s marketing clients. Now, marketers featured in Apple's News app can take advantage of NBCUniversal's scale and expertise to reach even more consumers.