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Broadcast

'NBC Nightly News With Lester Holt' Posts Biggest Win Over ABC In Two Months

Philadelphia, PA.

Nightly News is No. 1 across the board with widest gaps over World News Tonight since June. The NBC broadcast has been No. 1 among total viewers all 10 weeks since Holt was named anchor and No. 1 across the board for 5 straight weeks and 9 out of the 10 weeks.

NBC Nightly News with Lester Holt was No. 1 across the board for the week of August 24-28, posting its widest advantages over ABC among both total viewers and the key demo in two months (since the week of 6/29).

Nightly was up in all categories week-to-week and widened its lead over ABC by +133 percent among total viewers and by +53 percent among viewers A25-54.

Nightly posted double-digit gains across the board year-to-year and was the only evening newscast to show improvement in the demo.

The NBC broadcast has been No. 1 among total viewers all 10 weeks since Holt was named anchor and No. 1 across the board for 5 straight weeks and 9 out of the 10 weeks. Nightly has now won among total viewers for 15 of the last 18 weeks, and 303 of the last 310 weeks.

Season-to-date, Nightly is No. 1 in total viewers, A25-54, and A18-49.

Note: CBS is based on a 4-day average (Mon-Thurs) due to an NFL pre-season game on Friday.

 

Weekly Highlights:

  • Nightly averaged 8.424 million total viewers, +777,000 (+10 percent) ahead of ABC World News Tonight and +1.926 million (+30 percent) more than CBS Evening News.

  • This marks Nightly’s biggest total viewer audience and widest gap over ABC since the week of 6/29/15 and best win over CBS since 3/23/15.

  • Nightly averaged 2.100 million A25-54 viewers, leading ABC by +228,000 (+12 percent) and CBS by +685,000 (+48 percent).

  • This marks Nightly’s biggest demo audience since the week of 3/2/15, widest gap over ABC since 6/29 and best win over CBS since 2/2.

  • Nightly delivered a 1.8 A25-54 rating, +2 tenths more than ABC and +6 tenths more than CBS.

  • Nightly averaged 1.509 million A18-49 viewers, +246,000 (+20 percent) higher than ABC and +501,000 (+50 percent) more than CBS.

  • This marks Nightly’s biggest A18-49 audience since the week of 3/2 and widest gap over both ABC and CBS since the week of 2/2.

  • Nightly delivered a 1.2 A18-49 rating, +2 tenths more than ABC and +4 tenths more than CBS.

Growth:

  • Week-to-week, Nightly posted across-the-board gains in total viewers (+2 percent, or +178,000), A25-54 viewers (+6 percent, or +119,000), and A18-49 viewers (+8 percent, or +114,000).

  • Compared to its 3Q’15-to-date average, Nightly was up in total viewer (+6 percent, or +445,000), A25-54 viewers (+8 percent, or +164,000), and A18-49 viewers (+9 percent, or +124,000).

  • Compared to the same week last season, Nightly delivered across-the-board double-digit growth in total viewers (+13 percent, or +975,000), A25-54 viewers (+25 percent, or +424,000), and A18-49 viewers (+21 percent, or +264,000.

Season-to-Date Highlights:

  • Nightly is averaging 8.662 million total viewers, outperforming ABC by +359,000 (+4 percent) and CBS by +24 percent (1.668 million).

  • Nightly is averaging 2.065 million A25-54 viewers this season, leading ABC by +23,000 (+1 percent) and CBS by +441,000 (+27 percent).

  • Nightly is averaging 1.480 million A18-49 viewers this season, leading ABC by +95,000 (+7 percent) and CBS by +373,000 (+34 percent).

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