Javier Garcia Joins Comcast as Vice President and General Manager of Multicultural Services
Javier Garcia will join Comcast Cable as Vice President and General Manager, Multicultural Services. Garcia will report to Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable and be responsible for directing, designing and implementing Comcast’s multicultural services strategy across all Xfinity products. In this role, he will drive the long-term product vision and strategy and collaborate with various Comcast divisions, regions and business unit partners to develop competitive pricing, positioning and marketing strategies.
"Our customer base is becoming more diverse every day and multicultural services is a very important part of our overall brand strategy," said Mr. Jenckes. "Multicultural audiences have taken the lead in social media usage and mobile technology adoption rates so Javier’s digital experience makes him the perfect choice to lead our team. His proven track record serving the U.S. Hispanic and Latin American markets will help ensure we continue to deliver compelling products and bring dynamic multicultural content to Xfinity customers, wherever and whenever they want it."
In the last three years, Comcast launched the Xfinity Latino Entertainment Channel, the industry’s only interactive Spanish-language channel dedicated to helping Latino customers maximize their experience while navigating and accessing the many available options; developed new triple play packages focused on its multicultural customers; and launched four new digital experiences (www.xfinity.com/asia, www.xfinity.com/black, www.xfinity.com/latino and www.xfinity.com/lgbt) designed to help its diverse customers find and discover relevant programming and content.
Garcia joins Comcast from Yahoo! where he was the General Manager of its U.S. Hispanic business and led monetization, partnerships and operations for the company’s premium media, programmatic, and native advertising businesses. During his eight years there, he also served as the Senior Director of Marketing Solutions for Y! Hispanic Americas leading the organization responsible for digital branded entertainment and display advertising solutions in the region.
Garcia holds an MBA from The Wharton School of Business, an MA in International Affairs from the University of Pennsylvania and a BS in Civil Engineering from Universidad de Los Andes (Colombia).
About Comcast Cable:
Comcast Cable is the nation's largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit www.comcastcorporation.com for more information.