Hey Emmitt Smith, #SignMyTweet!
Comcast today announced "#SignMyTweet," a one-of-a-kind Twitter-based live autograph session featuring NFL Hall-of-Famer Emmitt Smith where fans get the chance to receive a signed, oversize version of their own personal tweet. The virtual event will kick off on November 23 during NBC’s Sunday Night Football broadcast between the Dallas Cowboys and the New York Giants and be hosted by Xfinity, Comcast’s residential service brand and the nation’s largest video and high-speed Internet provider.
"In the U.S., half of all TV-related tweets are about live sports, so we wanted to do something fun that captured that engagement and rewarded fans," said Peter Intermaggio, SVP Marketing Communications. "‘#SignMyTweet!’ brings together great technology, an outstanding TV experience and the excitement of live sports, all things that customers have come to expect from Xfinity. The chance to have a tweet signed by the NFL’s all-time leading rusher will draw sports fans of all ages."
Here’s how it works:
At some point during the first half of Sunday’s game, Smith will send a tweet to get the giveaway started. Over the next 24 hours, any fan who wants their tweet signed will have to hustle to tweet to @XFINITYSports with the hashtag #SignMyTweet. Smith will sign tweets the next day from 8-10pm and mail oversized copies to winners as a souvenir.
"It’s a chance to give back and engage with fans in a fun way," said Emmitt Smith. "And to be a part of their first live Twitter-based autograph session should be a pretty cool experience – I’m looking forward to it."
Smith is known for his illustrious football career, which included three Super Bowl championships as a member of the Dallas Cowboys and the honor of being the only player to have won a Super Bowl MVP, NFL MVP and NFL Rushing Crown in the same season. Inducted into the Pro Football Hall of Fame as part of the Class of 2010, Smith is the NFL’s all-time leading rusher, having amassed 18,355 yards during his 15 seasons.
Xfinity customers have access to the most live sports and the fastest in-home WiFi. With the X1 Entertainment Operating System, viewers can follow all the action like never before with cool features like the sports app, live in-home streaming and cloud DVR, and a new trending guide powered by Twitter.