Comcast Revs Up X1 with New NASCAR Features
Comcast today announced two exciting additions to the X1 Entertainment Operating System that will enhance the viewing experience for NASCAR® fans. The company has added new NASCAR content to its Xfinity On Demand platform and expanded its X1 Sports App to include scheduling information for the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™ and the NASCAR Camping World Truck Series™.
The updates come as Comcast’s Xfinity brand takes over as the title sponsor of the NASCAR XFINITY Series.
"We're bringing technology together with sports and entertainment experiences, and nowhere more so than with NASCAR," said Matt Lederer, senior director of Sports Marketing for Comcast. "We have the most robust video on demand platform in the world and our X1 Sports app has proven to be a terrific companion feature for viewers. By adding racing features, we hope to bring the unbridled excitement of NASCAR racing to even more of our customers."
Available to all X1 customers, the X1 Sports app gives viewers the opportunity to tune directly to network race broadcasts or an option to set a recording for later viewing. NASCAR and Comcast will work together on future enhancements of the app that may include content such as race-specific data including leaderboards, live news feed / ticker and schedules.
Xfinity On Demand now provides highlights of the 10 most exciting Daytona 500 races of all time, and will continue to be updated as the season progresses with race highlights, upcoming race previews, garage cams and more. In addition to this featured NASCAR content, Xfinity On Demand offers customers nearly 55,000 hit movies and TV shows, the majority of which are included with their Xfinity TV subscription.
"Our partnership with Comcast is infusing a lot of energy into the sport and the unique capabilities they bring with one-of-a-kind products like the X1 platform will contribute to an already vibrant culture of innovation within the NASCAR ecosystem," said Brent Dewar, NASCAR Chief Operating Officer. "This is a prime example of how NASCAR is working closely with its partners to make the entire NASCAR experience better for the fans through technology."
The NASCAR XFINITY Series starts on February 21 with the running of the Alert Today Florida 300 at Daytona International Speedway. Comcast and NASCAR announced an agreement in September 2014 to make Xfinity the third title sponsor in the storied 30 plus year history of the series "names are made here." The 10-year term matched the longest single agreement ever for a title sponsorship of any NASCAR national series and is the longest entitlement sponsorship agreement in this series' history. It also made Xfinity an Official NASCAR Partner in the multichannel video programming distributor and broadband ISP categories.
Xfinity TV from Comcast brings customers more of the content they love, wherever they are, on any device. The company’s X1 Entertainment Operating System is a cloud-based platform that has set the bar for what a home entertainment experience should be; one that transcends traditional TV to deliver an immersive and personalized entertainment experience across all devices, with the best navigation, search and discovery.