Comcast Promotes Ed Brassel To Executive Vice President Of Enterprise Business Intelligence For Comcast Cable And NBCUniversal
Comcast announced today that Ed Brassel has been promoted to Executive Vice President of Enterprise Business Intelligence for Comcast Cable and NBCUniversal. In this expanded role, he will continue to lead business intelligence and analytics efforts at Comcast Cable that provide insight, inform decision making and drive strategic planning while also incorporating that same focus across NBCUniversal’s television, film and theme park properties.
Mr. Brassel, who joined Comcast Cable in 2013, will report to Neil Smit, Chief Executive Officer of Comcast Cable, and to Steve Burke, Chief Executive Officer of NBCUniversal.
"Ed has built a world-class team that is reimagining how we think about data and how we can use it to help build more customer-centric products and services," said Mr. Smit. "His deep analytical background, understanding of consumer dynamics and his holistic approach make him the right leader to assume this new role."
With this expanded enterprise-wide focus on business intelligence, Mr. Brassel will have responsibility for one of the largest and most sophisticated data analytics functions in media and technology.
Mr. Brassel has more than 30 years of experience in marketing, strategy and business analytics. Prior to joining Comcast, he served as Senior Vice President, Marketing and Business Analytics at DirecTV and also held various leadership roles with two marketing services agencies in Dallas. Mr. Brassel began his career in consumer packaged goods marketing with H.J. Heinz Company and R.J. Reynolds Tobacco Company.
Mr. Brassel is a graduate of Duke University, where he earned both an MBA and B.A. in Psychology. He and his husband, Joe, will continue to reside in Philadelphia.