Comcast Partners with Rock Band U2 to Offer An Exclusive and Unprecedented HD Collection of Music Performances On Demand
More than one week before the release of U2's highly-anticipated twelfth studio album, "No Line On The Horizon," on March 3, 2009, Comcast offers its customers free access to the brand new HD music video for the album's first single, "Get On Your Boots," along with nearly 50 of the band's other music videos and concerts On Demand. This HD collection has never before been available in one place and can be found On Demand under "Top Picks," under "U2 HD." Comcast (Nasdaq: CMCSA, CMCSK), the nation's leading provider of entertainment, information and communications, also has created a breakthrough television ad featuring the band performing the new single. Comcast.net is also presenting 20 of the band's videos, streaming in HD anytime at www.comcast.net/music.
"Our customers watch 50-60 million music videos a month On Demand, or 20-25 videos per second every day, and they love U2 so this is our gift to them," said Derek Harrar, Senior Vice President and General Manager of Video Services for Comcast. "We make the best pop culture content available…it doesn't get any better than this."
Comcast's signature On Demand service gives customers the chance to have an immersive U2 experience that allows them to watch the band's videos and concerts at anytime and as many times as they want. Music is one of the most popular categories of On Demand viewing and it continues to grow. Based on its popularity and usage by customers Comcast continues to expand its music offerings and provides everything from videos to live performances across a wide range of music genres.
Comcast's U2 partnership, blockbuster movies, new television series and other new viewing choices are part of the company's commitment to deliver exponentially more quality content choice on TV, including more HD, sports, movies, kids' programs and network TV shows. Comcast On Demand currently offers customers thousands of kids and family entertainment choices among the more than 10,000 programs available throughout the course of a month, including more than 1,000 choices in HD available at any time. Currently, Comcast customers view more than 300 million On Demand programs a month.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.2 million cable customers, 14.9 million high-speed Internet customers, and 6.5 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.