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Gaming

Comcast Opens Virtual Entertainment Complex in Second Life

Jun 14, 2007

Philadelphia, PA.

Comcast, the nation's leading provider of cable, entertainment and communications products and services, has opened a new destination in Second Life®, the popular 3-D online world with more than seven million registered users.  "Comcastic Island" is a virtual theme park that offers visitors a range of engaging activities highlighting the company's services and opportunities to interact with other Second Life residents.

Comcastic Island extends Comcast's award-winning marketing initiatives to the rapidly expanding virtual-world environment.  The island features a collection of "speed"-themed entertainment experiences designed to illustrate the benefits of Comcast's high-speed Internet service.  Second Life residents can compete against their friends-or their own best times-in several venues, including:

  • The Comcastic Race Track, where users can suit up, select a custom race car and race one another on a challenging course filled with twists and turns (and even fire pits).

  • A Jet Ski Track, giving users the chance to hop on a custom Comcast Jet Ski and race through a water way course.

  • A Jet Pack Course, a chance for high-flying racers to strap on a high-speed jet pack and navigate a challenging aerial obstacle course.  Residents can keep their jet packs and use them in other Second Life destinations. 

Second Life residents also can visit the Comcastic Island Entertainment Center, which will host a range of concert performances by Second Life and real-world artists. 

Additional features of the island include the Comcastic Expo Center, home to a series of exhibits focused on the "speed" theme, the Expo Center Café, a meeting place serving fun-and uniquely interactive-refreshments, and Comcastic Labs, a place where Second Life residents can enjoy additional speed-themed experiences.  New attractions that highlight Comcast's Digital Cable and Digital Voice services are in development and will open on the island in the future. 

"With millions of users across the globe, virtual worlds like Second Life are quickly becoming hot gathering spots for young, tech-savvy consumers, and Comcastic Island is a great way for us to connect with that audience in an inventive and interactive way," said Page Murray, Senior Vice President, Marketing Communication and Support, for Comcast.  "We've designed Comcastic Island to be engaging and to show the better experience our services offer, from racing against a friend to watching a concert-the types of experiences that work best with our high-speed Internet service."

To get to Comcastic Island, Second Life users can go to http://slurl.com/secondlife/Comcast/17/231/23/.  For more information about Comcast's products and services, consumers can visit www.comcast.com. 

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 12.1 million high-speed Internet customers, and 3.0 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.