Comcast Names David T. Cassaro President of Comcast Network Advertising Sales
Comcast Corporation (Nasdaq: CMCSA, CMCSK) today announced that David T. Cassaro will serve as President of Comcast Network Advertising Sales, a new department being established by Comcast's Programming Investments Division to oversee advertising sales for Comcast's national networks E! Entertainment Television,The Style Network, G4techTV, International Channel Networks, and Outdoor LifeNetwork.
Cassaro will report to Amy L. Banse, Executive Vice President of Comcast's Programming Investments Division, and will work closely with the senior management of each network to support their unique business objectives and growth. Cassaro will also collaborate with The Golf Channel's ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales. He begins his new position on January 1, 2005 and will be based in New York.
"Dave is well suited to lead advertising sales for Comcast's diverse, dynamic and growing portfolio of national cable networks," said Banse. "As our established networks continue to prosper and we seek to develop new content opportunities, it makes sense to bring a more strategic and coordinated approach to our network ad sales operations. Under his leadership, E!'s ad revenue has grown exponentially in the past 14 years, and our expanding roster of properties will be well served by his wealth of television industry experience."
"It is an incredible opportunity to take on a new leadership role for one of the most respected names in cable," said Cassaro. "I look forward to working with Amy and the entire Comcast family as we continue to build on the impressive growth that Comcast has made in network ad sales."
Cassaro presently serves as Senior Executive Vice President of Sales and Distribution for E! Networks, where he is responsible for all ad sales activities and domestic cable and satellite distribution for E! EntertainmentTelevision and The Style Network. Prior to joining E! in 1990, he served with FOX Broadcasting Company, CBS Television Network, and ABC TV Network.
Cassaro, 52, serves on the Board of Directors of the Cable Advertising Bureau and City Meals on Wheels. He resides in New York with his wife Mary Jane, and is a graduate of Marist College with a BA in Communication Arts.
Comcast Corporation (http://www.comcast.com) is principally involved in the development, management and operation of broadband cable networks and in the provision of programming content. The Company is the largest cable companyin the United States, serving more than 21 million cable subscribers. TheCompany's content businesses include majority ownership of Comcast Spectacor,Comcast SportsNet, E! Entertainment Television, Style, G4techTV, The Golf Channel, International Channel Networks and Outdoor Life Network. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.