Comcast Names Burrell Communications as African-American Agency of Record
Comcast today announced it has selected Burrell Communications as its agency of record for its African-American consumer market advertising. The Chicago-based agency will provide advertising and media services to help Comcast reach African-American consumers, and also support Comcast's digital and social media efforts.
"Burrell has a strong track record of creating award-winning campaigns that produce results which made them very attractive to us during our agency search," said Dave Watson, Chief Operating Officer, Comcast Cable. "We are excited to be working with Burrell on our outreach to African-American consumers and on communicating our innovative products and services to this very important audience."
"As we celebrate our 40th anniversary, we are thrilled to be joining the Comcast team," said Fay Ferguson, co-CEO of Burrell Communications. "We look forward to a long and productive partnership, which strengthens the Comcast brand and builds business among our consumers."
Since its inception nearly 50 years ago, Comcast has had a longstanding commitment to diversity and focuses its efforts on four key areas: attracting and retaining a multicultural workforce; developing a diverse supplier group; pledging significant community investments; and offering a wide selection of multicultural programming.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.
About Burrell Communications
Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. Now in its 40th year, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban® markets. The agency's client roster includes: McDonald's, Procter & Gamble, Toyota, General Mills, American Airlines, Illinois Lottery, Walt Disney World Resorts, Eli Lilly and Supervalu. For more information, visit http://www.burrell.com.