Comcast Launches Fourth Annual Pink Ribbon Campaign On Demand and Online
In partnership with Breastcancer.org, Comcast Corporation (Nasdaq: CMCSA, CMCSK), one of the nation's leading providers of entertainment, information and communications products and services, announced its fourth annual Pink Ribbon campaign. Through educational programming available On Demand and online, Comcast's Pink Ribbon initiative is designed to raise awareness about breast cancer and better educate women, their families and friends about the disease that impacts one in eight women today.
"For the fourth year in a row, we are proud to partner with Comcast to broaden our reach in educating the public about breast cancer," said Dr. Marisa Weiss, President and Founder of the non-profit organization, Breastcancer.org.
"Through our On Demand and online platforms, we are pleased to offer our customers educational content about breast cancer and breast cancer prevention in the comfort and privacy of their home," said Diana Kerekes, Vice President, Entertainment Services for Comcast.
Throughout October -- Breast Cancer Awareness Month -- Comcast is bringing dozens of breast cancer-related programs to On Demand and online. The offering provides customers with special segments from Lifetime, including tips on how to boost self-esteem and get the most out of doctor visits as well as Lifetime original films such as Why I Wore Lipstick to My Mastectomy, Living Proof and more. Comcast is also featuring special breast cancer-themed episodes of HBO's Sex & The City; Showtime's The L Word; in-depth information about cancer prevention and instructional videos on how to best perform breast self-exams from Discovery Health; easy-to-follow workouts from ExerciseTV; and other special programming from The Path of Wellness & Healing and others.
"Lifetime is proud to once again partner with Comcast and Breastcancer.org to bring Comcast customers original programming that helps educate women and their families about breast cancer," said David Zagin, Executive Vice President, Distribution of A&E Television Networks (AETN). "Providing inspirational and educational content to viewers supports Lifetime's commitment of informing and empowering women about issues that impact their lives."
In addition, Comcast and Warner Bros. Digital Distribution are partnering to help raise funds for breast cancer research through a video-on-demand movie offering available to Comcast digital video customers across the country. Sixteen Warner Bros. films will be available throughout October On Demand -- including The Notebook, You've Got Mail, The Bodyguard, Must Love Dogs, Divine Secrets of the Ya-Ya Sisterhood among others -- for $2.99 under Comcast's On Demand "Pink Ribbon" folder > "Movies For a Cause." Each time a "Movies For a Cause" film is rented during the month of October, a donation is made to the Susan G. Komen for the Cure™ with a goal of donating $20,000 or more.*
"I'm honored to help promote breast cancer awareness and this important charity effort," said Ali Fedotowsky, "The Bachelorette" and Warner Bros.' Pink Ribbon Campaign Ambassador. "My hope is that our efforts to drive awareness around breast cancer prevention and treatment will better inform the public about this devastating disease."
Comcast's Pink Ribbon campaign has generated more than 2 million views since 2007. For more information on Comcast Pink Ribbon campaign, please visit www.Comcast.net/pinkribbon.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.2 million video customers, 16.4 million high-speed Internet customers, and 8.1 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wells Fargo Center, and, through Global Spectrum, manages other facilities for sporting events, concerts and other events.
*Note: During the month of October, each time a "Movies For a Cause" film is rented under On Demand under the "Pink Ribbon" folder, a $0.15 donation will be made to Susan G. Komen for the Cure™ with a minimum contribution of $8,850.