Comcast Launches First Broadband Internet Channel Built Specifically for Kids
Comcast (Nasdaq: CMCSA, CMCSK), the nation's leading broadband Internet provider, today announced the launch of the Comcast Kids Channel, a safe interactive environment designed for today's broadband family. The channel launches with premier content from Disney Online.
Specifically, Comcast is featuring Disney Connection, a collection of Disney broadband entertainment for kids. It includes a regularly updated slate of games, activities and video, as well as select access to two premium offerings: Disney's Blast, an ad-free online entertainment service for kids ages 3-10, and Disney's Toontown Online, the first massively multiplayer Internet game designed specifically for kids and families. In addition, the new Digital Showcase provides videos from Disney each week, including cartoon shorts, music videos and movie trailers. Additional Disney video content is available in The Fan(TM), Comcast's innovative multimedia broadband player, providing more fun and educational information geared for kids.
This marks the North American launch of the internationally popular Disney Connection. Forty percent of Comcast High-Speed Internet households include children. Comcast is focused on providing an unparalleled broadband experience for the broadband family via the delivery of world-class kids content and built-for- broadband applications, enhanced by its 100% Pure Broadband(TM) network.
"Comcast Kids Channel is another example of Comcast leveraging premier content to enhance the total broadband Internet experience for our customers," explained Greg Butz, senior vice president, marketing and business development for Comcast's online business. "It also brings together the nation's number one broadband provider with Disney, a market leader in advanced broadband content that parents trust to educate and entertain their children."
"Families have signed up for broadband in mass, and now they are looking for appropriate online entertainment that kids will love and that takes advantage of their fast connections," commented Ken Goldstein, executive vice president and managing director of Disney Online. "We share Comcast's dedication to creating an advanced broadband experience that families can enjoy and trust and are delighted to launch in the U.S. with the nation's top broadband provider."
"Branded content, like Disney Connection, illustrates how developing content for broadband can be utilized to provide our affiliates and consumers with powerful, new programming experiences," added Sean Bratches, president, Disney and ESPN networks affiliate sales and marketing.
More about Disney Connection on Comcast.net Disney Connection on Comcast.net offers Comcast High-Speed Internet families free access to: up to four (4) hours of Disney's Toontown Online each month; an extensive trial version of Disney's Blast; a regularly updated menu of games and activities; and Disney video content from Digital Showcase. Each week, seven (7) new games, activities and videos are rotated into the Disney Connection. Users can earn coins for playing games, which can then be exchanged for fun digital classic prizes that include: classic character cars; character play sets; trading pins; trading cards; autographed photos; digital clocks, character masks; and other assorted prizes, such as pocket blasters and princess make-up kits.
Additional value for Comcast.net subscribers comes through special offers for Disney's Blast full premium package ($39.95 per year as compared to its retail price of $49.95 per year) and Disney's Toontown Online full premium package ($8.95 per month for Comcast customers versus $9.95 per month, retail pricing).
Comcast's Kids Channel is another way that Comcast is working to add value in key focus areas including enhanced communications, sports, kids, gaming, music and movies. Disney Connection basic and premium content will evolve over time including the addition of a premium interactive educational service
for preschoolers. Comcast will continuously enhance the content and built-for-broadband applications in the Comcast's Kids Channel.
About Disney's Toontown Online
Disney's Toontown Online, the first massively multiplayer 3D online game created for kids and families, combines elements of traditional video games, online community and strategic role playing games. In Toontown, players create their own character and join together with thousands of other players
to help save Toontown from the humorless Cogs, a band of bungling business robots attempting to turn the Toons' colorful world into a bleak metropolis.
Among other awards, it has been named 2004 Game Industry News Family Game of
the Year, the Massively Multiplayer Online Role Playing Game (MMORPG) Game of
the Year 2003 by Computer Gaming World, recipient of a 2003 Parents' Choice
"Silver Honor" Award, the 2003 Children's Software Revue All Star Award and
the 2003 Webby Awards People's Voice Award.
About Disney's Blast
Disney's Blast is an award-winning, ad-free online world for children ages 3-10. It features Disney's favorite characters and is updated with exciting new content each week. Kid's can explore their creativity through a huge collection of activities that focuses on developing a child's artistic qualities, including paint
centers, music and movie makers and print centers. Disney Blast has an extensive selection of exciting and challenging online games that provide endless hours of entertainment and promote creative thinking and fun learning.
Some of the games that Comcast customers have immediate access to include:
Small World Word Fun, Bee-Havior, Mickey & Friends Super Racer, The Haunted Mansion and Lilo's Dance Mania.
Disney's Blast was launched in 1997 and has remained the premier online premium service for kids. Last year, Disney's Blast was enhanced to encompass the extensive production values - animation, spoken dialogue and music - enabled by broadband technology.
Comcast's premier broadband online service, http://www.comcast.net features news, weather, and stocks, plus exclusive broadband content with streaming video and high-quality sound. This agreement adds even more
valuable on-demand content that can be easily searched and viewed on the site through The Fan(TM) which contains news clips, interview segments, short animations and movie trailers.
Comcast.net features include:
The Fan(TM), an innovative broadband video player.
The Assistant, a personalized toolbar with always-on utilities such as
weather, sports scores, stock watch lists, horoscopes and much, much
Content from leading providers such as ABC News, E!, G4, The Weather
Channel, IFC, Planeta Networks, Atom Films, and others
Comcast Video Mail, a unique, comprehensive service that offers
Comcast customers the ability to send video from their Comcast email
accounts to any valid email address.
Comcast Photo Center, the one place to go for online photo sharing and
film developing with free unlimited photo storage.
Comcast Rhapsody, the country's leading Internet jukebox service that
provides subscribers with unlimited access to a vast library of music
from all five major labels plus more than 200 independent music
"AskComcast," an interactive help tool developed using technology from
Conversagent. This interactive agent "chats" with Comcast High-Speed
Internet customers in a conversational personalized way, helping them
find information they desire about their service and its features.
Comcast Corporation (http://www.comcast.com) is principally involved in the development, management and operation of broadband cable networks, and in the provision of programming content. The Company is the largest provider of cable and broadband services in the United States, serving more than 21
million cable television customers and more than 6 million high-speed Internet customers. The Company's content businesses include majority ownership of Comcast Spectacor, Comcast SportsNet, E! Entertainment Television, Style Network, G4techTV, The Golf Channel, International Channel and Outdoor Life
Network. Comcast Class A common stock and Class A Special common stock trade on The Nasdaq Stock Market under the symbols CMCSA and CMCSK, respectively.