Customer Experience

Comcast Introduces New Triple Play Self-Install Kit

Philadelphia, PA.

Comcast Corporation, one of the nation's leading providers of entertainment, information and communications products and services, today introduced the Xfinity Triple Play Self-Install Kit, a first-of-its-kind offering that will enable customers to choose the time that is best for them to install and activate their Xfinity TV, Voice and Internet services.  In addition, the company has redesigned self-install kits for one and two products to make them even easier for customers to use.  These new kits are part of Comcast's ongoing commitment to refine the overall customer experience by delivering innovative, reliable and convenient service and product enhancements.


The enhanced do-it-yourself installation kits include everything needed for quick and easy set-up of Comcast services.  The Xfinity Triple Play Self-Install Kit includes a digital set-top box/digital transport adapter, remote control and a high-speed Internet and digital voice modem.  Each component is packaged with step-by-step instructions printed on the inside of the box lids with clearly labeled, color-coded pieces of equipment and cables neatly arranged in "a place for everything" accessory tray.  Once all of the equipment is in place, customers can follow the easy instructions for activating their services online at www.comcast.com/activate.


"In today's world, people want quick and easy access to the things that are important to them, and our new self-install kits give customers the ability to install their services anytime and at their convenience," said Rick Germano, Senior Vice President of Customer Operations for Comcast Cable.  "Making the self-installation experience better and easier is one of several investments to improve the service and support we offer our customers."


To help revamp its self-installation kits, Comcast engaged frog design, a leading innovation firm that works with the world's most recognized companies, including Disney, Hewlett Packard and Intel, to bring to market meaningful products, services and experiences.  The frog team reviewed Comcast's existing kits and developed several concepts that were shared and tested with customers for feedback, before recommending the concept adopted by Comcast.


"We collaborated closely with Comcast in a design process that focused on how customers could smoothly and easily begin using TV, voice and Internet services out of the box.  The result is a truly user-friendly self-install kit," said Jonas Damon, Creative Director of frog design.  "After all, first impressions are important and resonant with consumers.  Unboxing sets the tone for the rest of the product experience and the ongoing relationship between the customer and the company."


Xfinity self-installation kits can be ordered online at www.comcast.com or by phone at 1-800-COMCAST for direct shipment to customers' homes.  They will also soon be widely available at local Comcast service centers for pick-up.


The new kits are the latest step in the company's overall effort to deliver an exceptional customer experience, which includes the Comcast Customer Guarantee, the company's promise to hold its products, services and people to the highest standard.  The Customer Guarantee is backed by significant service enhancements focused on ensuring every customer interaction is handled right the first time and giving customers more choice and control as well as making it easier for them to do business with Comcast.


About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services.  Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers.  Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.