Comcast Delivers NBC Universal's 2008 Beijing Olympic Games Coverage Across Multiple Platforms
Comcast Corporation, the nation's leading provider of entertainment, information and communications products and services, in an agreement with NBC Universal (NBCU), will provide its customers with NBCU's unprecedented coverage of the 2008 Beijing Olympic Games. Delivered across multiple platforms over the company's advanced fiber optic network, Comcast customers can enjoy all the action and drama of this year's Games with more choices available than ever before.
Comcast will provide thousands of hours of NBCU's wide-ranging coverage of the 2008 Beijing Olympic Games. Designed to deliver NBCU's comprehensive and diverse Olympic experience, the lineup will offer a variety of on-air and online viewing options through NBCU's multiple broadcast and cable networks, High-definition (HD), Video On Demand (VOD), along with 2,200 hours of broadband content available on NBCOlympics.com via a link from Comcast's website.
"We are excited to offer this unprecedented cross-platform experience and give our customers unparalleled access to NBC's coverage of the 2008 Beijing Olympic Games," said Matt Bond, Executive Vice President of Content Acquisition, Comcast Corporation. "Our customers now have front row seats to one of the most exciting events in the world, along with the ability to watch what they want, when they want to."
"The drama and excitement that is unique to the Olympic Games is a perfect showcase for Comcast's robust multi-platform offering," said Bridget Baker, President, TV Networks Distribution, NBC Universal. "We're proud to partner with Comcast. Their customers will have a Gold medal Beijing Olympic Games experience."
Comcast's Olympic Games experience includes:
On-Air and in High-Definition (HD)
While offerings may vary by system, in addition to the more than 1,200 total hours of Olympics coverage on seven NBCU networks - NBC, USA Network, MSNBC, CNBC, Oxygen, Telemundo and Universal HD - Comcast nationwide will deliver more than more than 700 hours of HD coverage on networks including NBC HD, Universal HD, and USA HD.
Programming available on Comcast Central gives viewers a place to simultaneously watch numerous events via access to multiple live NBC Universal feeds. Pre-recorded Olympic content, interactive text buttons, a continuous medal count and Olympic News Headline updates will also be available.
Comcast Video On Demand (VOD)
NBCU's pre-Games On Demand coverage includes special clips, focused on the emotion and excitement of the Games, with 60 programs including "Beijing 411," "Meet the Athletes" and "Team USA Preview," are available now. Once the Games begin, viewers will have instant access to catch up with daily highlights, events and more. Like more than 90 percent of Comcast's On Demand offerings, all Olympics programming is available at no additional charge for Comcast Digital Cable customers.
For those who miss initial broadcasts of events or simply can't get enough, next-day highlights from the Beijing Games will also be available. NBC's "In-Games" On Demand package will feature daily highlights by sport.
Online at NBCOlympics.com, via a link from http://www.comcast.net/olympics
NBC's 2008 Beijing Olympic Games site is the hub for fans counting down to the Opening Ceremony. The site is rich in content and previews and, during the Games, will deliver 2,200 hours of 25 events streamed live, plus full-event video replays, extensive highlights, including daily re-caps of key events, best-of montages, commentator analysis and athlete-specific clips each day.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of entertainment, information and communications products and services. With 24.6 million cable customers, 14.4 million high-speed Internet customers, and 5.6 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten Comcast SportsNet networks and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.