Comcast Customers Getting Caught Up in Spider-Man 3's Web
Spider-Man is slinging his web over Comcast (Nasdaq: CMCSA, CMCSK), the nation's leading provider of cable, entertainment and communications products and services, in anticipation of the May 4 worldwide release of Columbia Pictures' Spider-Man™ 3. Beginning Friday, March 23, Comcast customers will have the exclusive opportunity to see the fourth and final trailer for the film on television through Comcast's signature ON DEMAND service, and online at Comcast.net, the company's broadband portal, and SpiderMan3OnComcast.com, a custom Web site dedicated to the film. Then, in the coming weeks, viewers will have access to additional exclusive material about the film and forthcoming video game from Activision Publishing, Inc.
In addition to the world premiere of the movie trailer, new content will debut every week on all of the Comcast platforms to bring fans up to speed on the Spider-Man story and give them sneak peeks at the new movie and accompanying video game from Activision. Highlights will include:
"Catch-up" summaries of the action in the previous movies
Movie and video game scenes and trailers
Comcast's GameInvasion.net, a Web site offering a rich entertainment experience for hardcore gaming enthusiasts, will feature a host of videos and interviews providing details on the Spider-Man 3 video game, including exclusive Spider-Man 3 Game trailers, game play footage and character vignettes.
"Comcast is the best place for long-time fans and newcomers to the Spider-Man saga to get ready for the continuing adventures of Peter Parker," said Kevin Hill, Vice President of Marketing and Strategic Partnerships for Comcast Cable. "Our customers get the content they want however they want to watch it-on television through ON DEMAND or online through our 100 percent pure broadband connection."
Commenting on the announcement, George Leon, Executive Vice President of Worldwide Consumer Marketing for the Columbia TriStar Marketing Group, said, "Few outlets have the reach that compares with Comcast's ON DEMAND service - millions of people will have the opportunity to see extended footage from Spider-Man 3 and get up to speed on the previous movies. We couldn't be more excited to partner with Comcast on this exciting and innovative promotion."
Comcast's Spider-Man 3 content will be available in the ON DEMAND Movies & Events category. On Comcast.net, Comcast High-Speed Internet customers can launch The Fan™, Comcast's broadband media player, to view videos about Spider-Man 3.
Columbia Pictures' Spider-Man™ 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007. In Spider-Man™ 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider-Man's greatest battle is the one within himself - he will need to rediscover who he is and what makes him the hero people love.
Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man™ 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by Sam Raimi & Ivan Raimi and Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 24.2 million cable customers, 11.5 million high-speed Internet customers, and 2.5 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS Sprout, TV One , four regional Comcast SportsNets and Comcast Interactive Media, which develops and operates Comcast's Internet business . Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.