Comcast Celebrates Black History Month By Providing Free Video On Demand and Online Content to Customers
In celebration of Black History Month, Comcast is providing free online content and On Demand video to its Xfinity customers, across all screens. In addition to offering thousands of hours of movies, shows, documentaries and music, the company also has updated www.xfinity.com/black to include recommendations from celebrity guest "editors" like Arsenio Hall, Black History Month vignettes, trivia and dozens of new interviews from the award-winning His Dream, Our Stories, which commemorates the 50th anniversary of the March on Washington.
All this programming is available throughout the month of February.
"The African American community continues to produce and deliver compelling content and Comcast is both excited and honored to celebrate Black History Month with our customers by sharing their rich culture and contributions," said Ruben Mendiola, vice president and general manager of multicultural services. "Additionally we are thrilled at the growth of the Black Entertainment website where we are introducing exciting new features for our customers this month."
Launched in 2013, www.xfinity.com/black has already had more than two million visits and will be updated this month to include exclusive interviews and recommendations from celebrity "editors" like Arsenio Hall, Melissa Harris-Perry, Tamron Hall and Wayne Brady. Comcast also will feature a free collection of content on Xfinity On Demand, from BBC America, Encore Black (Starz), FUSE, Investigation Discovery, The Military Channel, Music Choice, The Smithsonian Channel, TV One and Up TV.
Finally, the company plans to populate both the website and its On Demand library, during the month of February, with new interviews from His Dream, Our Stories, including:
Reverend Al Sharpton discussing growing up in East New York, his earliest memory of segregation, and how he came to be one of the country’s most visible Civil Rights leaders.
Nolan Atkinson talking about attending the 1963 March on Washington, and discussing the Civil Rights Movement with Jackie Robinson after the March.
Charisse Lillie, Vice President of Community Investment for Comcast, recounting growing up in a segregated Houston, and the importance of learning about African-American history.
Lottie Shackelford, former mayor of Little Rock, Arkansas, talking about her childhood and growing up amidst discrimination and segregation and her campaign to get elected to the Little Rock City Council and eventually Mayor of Little Rock.
Wilma Webb, former Colorado State Representative, talks about her efforts in the early 1980s to pass legislation honoring Martin Luther King with a holiday in Colorado.
Joe Billingslea, founder of recording group The Contours, recalls the discrimination they and other Motown artists faced while touring the South and recounts an experience he had involving Motown Records and Dr. Martin Luther King, Jr.
Comcast has had a longstanding commitment to diversity since its founding 50 years ago and focuses its efforts in five key areas: diversity in governance, attracting and retaining a multicultural workforce, developing a diverse supplier base, offering a wide selection of multicultural programming, and community investment in national, regional and local diverse organizations.