Comcast Celebrates Asian-Pacific American Heritage Month On Demand

Philadelphia, PA.

Beginning May 3, 2010, Comcast will feature more than 70 programs On Demand, celebrating Asian-Pacific American Heritage Month and highlighting the contributions from the Asian-Pacific culture.  Available On Demand throughout the entire month of May, this special programming includes movies, Japanese anime, music videos and activities such as martial art instructions.                              

"We are proud to celebrate Asian Pacific Heritage Month with this amazing content as we pay tribute to the generations of Asian and Pacific Islanders who have enriched America's culture," said Diana Kerekes, Vice President of Entertainment Services.  

Programming highlights On Demand include: 

  • Movies: Eat Drink Man Woman, The Joy Luck Club, Monsoon Wedding, Rumble in the Bronx, Enter the Dragon, Ponyo, as well as Bollywood Hits Love Aaj Kal and Kambakkht Ishq.

  • Specials:  The HBO documentary-style program East of Main Street: Asians Aloud.

  • Music Videos: A variety of music videos from Bollywood movies and K-Pop and Filipino artists and bands. 

  • Martial Art How-To Videos: Learn striking techniques, self-defense moves, kicking moves and blocking moves.

 All Asian-Pacific American Heritage Month programming can be found On Demand under "Top Picks" > "Asian Entertainment." 

Comcast has a longstanding commitment to diversity since its founding more than 45 years ago and focuses its efforts in four key areas: attracting and retaining a multicultural workforce, developing a diverse supplier group, offering a wide selection of multicultural programming and pledging significant community investments. Today, Comcast carries a variety of Asian content from a number of providers including: SET Asia (SONY), STAR India PLUS, Zee TV, Bollywood Hits On Demand, STAR One, STAR India GOLD, VIJAY, GMA Pinoy TV, Phoenix Info News, Phoenix North America, CTI-Zhong Tian, SBTN and others. By offering ethnic programming, Comcast aims to be the company that communities look to first for the products and services that connect them to what's important in their lives. Consumers can visit www.comcast.com/internationaltv to learn more about the international networks available. 

As part of Project Infinity, the company's commitment to the delivery of exponentially more quality content choice anytime, anywhere including more HD, sports, movies, kids' programs and network TV shows, Comcast is committed to delivering programming that reflects the diverse interests of its customers and is currently licensed to carry more than 140 multicultural networks featuring programming from around the world.  Comcast's signature On Demand video library currently offers more than 17,000 entertainment and 3,000 HD choices over the course of a month, and features everything from movies, music and top TV shows to the most popular kids, sports, lifestyle and local programs. 

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.5 million cable customers, 16.3 million high-speed Internet customers, and 7.9 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content. 

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wachovia Center, and manages other facilities for sporting events, concerts and other events.