Comcast Announces Two Key Marketing Promotions
Comcast Cable, the country's leading cable and broadband communications provider, today announced that Stacy Gordon has been promoted to National Senior Director, Retention Marketing, and Jim Shaud has been promoted to National Director, Marketing and Promotions.
"Stacy and Jim have been instrumental in helping us grow the national retentions programs and the development of our national acquisition campaigns," said Andy Addis, senior vice president of Marketing. "In an increasingly competitive marketplace, their drive, commitment and experience will continue to help us set our strategy in maintaining our customer base and promoting the full suite of video products and services."
In her new position, Gordon will continue to lead the development and deployment of new programs and tactics that focus on churn reduction and national retention. She previously served as National Director, Retention Marketing leading the retention team by significantly growing national retention programs.
Gordon holds a B.A. in Communications and an M.B.A. from Temple University. A member of Women in Cable and Telecommunications (WICT) and the Cable Television Association for Marketing (CTAM), she currently resides in Radnor.
In his new role, Shaud will continue to be responsible for driving the national customer acquisition efforts for the core video product. Shaud previously served as National Manager, Marketing and Promotions where his chief responsibilities included the development of the company's national acquisition campaigns, which he has greatly improved and expanded through a series of test and control programs designed to maximize performance and efficiency. Shaud also took the lead in development of the company's overall video communications plan, which sets the company's strategy for promoting the full suite of video products and services available to customers.
Shaud holds a B.A. in Communications from Villanova University. He currently resides in Gladwyne with his wife.
About Comcast Cable
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Operating in 17 of the United States' 20 largest metropolitan areas, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed Internet and telephone services, Comcast Cable is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 55,000 employees, in six divisions, serve more than 21 million customers.