Comcast Announces Official Name Change of Suburban Cable and Garden State Cable to Comcast Cable Through Customer Welcome Campaign
Comcast Cable welcomed today 1.3 million new customers in Pennsylvania, New Jersey, Delaware and Maryland to a cool new world as the corporate names - Suburban Cable and Garden State Cable - officially changed to Comcast Cable (see list of all affected viewing areas).
To introduce customers to benefits and the name changes, Comcast this week mailed a Welcome to A Cool New World Welcome Kit to the homes of every new subscriber. The kit features a guide to the Comcast experience, a Philadelphia 76er's savings card, a Comcast Spectacor action card, special event coupons, exclusive sweepstakes opportunities and inside information on blockbuster summer programming.
In order to provide the company's new customers with the most advanced cable technology and TV viewing experience, Comcast is investing $700 million dollars to upgrade more than 23,000 miles of cable. The upgrade is designed to create a world-class, fiber-optic digital network capable of high-speed Internet access and future benefits such as telephone service and video on demand.
Comcast's digital TV service offers customers a lineup of about 200 TV channels, including up to 42 screens of premium movie channels, state-of-the art quality, 45 channels of commercial-free, CD-quality music and many viewer control benefits such as an on-screen, electronic interactive program guide.
Comcast@Home, the company's high-speed always-on cable modem service, allows subscribers to surf the World Wide Web at speeds 100 times faster than a standard 28.8k phone line modem. Other benefits include: up to 7 e-mail addresses per account, 70 megs of web space for personal web pages and exclusive new broadband content with live video, streaming audio and access to online games.
"Comcast welcomes Suburban and Garden State customers to the family," said Michael Doyle, senior vice president for Comcast Cable's East/West Division. "Because of Comcast Cable's strong commitment to new technology, over the next few months we're confident all our 1.3 million new customers will notice a tremendous difference in their cable TV experience."
Additionally, all 1.3 million new customers will receive Comcast subscriber-exclusive programming such as CN8 - the company's award-winning, 24-hour cable network featuring live primetime viewer call-in; Comcast Newsmakers - a five minute interview program that showcases regional political leaders; and Comcast SportsNet - the company's very own super-regional sports network.
Comcast Cable acquired Suburban Cable and Garden State Cable on January 18, 2000.
COMCAST NAME CHANGE AFFECTED VIEWING AREAS
Berks, Bucks, Chester, Cumberland, Dauphin, Delaware, Franklin, Fulton, Harrisburg, Hershey, Lancaster, Lebanon, Montgomery, Perry and York Counties
Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Hunterdon, Mercer, Ocean and Salem Counties
New Castle County
Frederick and Washington Counties
Headquartered in Philadelphia, Comcast Corporation (NASDAQ: CMCSA, CMCSK) is among the world's leading communication companies. Providing basic cable, digital cable and high speed Internet services, Comcast Cable is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's more than 10,000 cable division employees are dedicated to serving more than 8.2 million customers in six geographic regions by delivering innovative technology products and high quality customer service.