Comcast and Scripps Networks Make Broadband Living a Little Finer for Comcast High-Speed Internet Customers
Now, dreams of cooking like Emeril Lagasse, throwing an elegant dinner party, or mastering that last do-it-yourself project, are a simple video stream away for Comcast High-Speed Internet customers. Comcast and Scripps Networks today announced the launch of content from Scripps' popular lifestyle television networks on Comcast's "The Fan(tm)" broadband multimedia player, unique to the Comcast portal (www.comcast.net).
This agreement - between the nation's leading broadband Internet provider and a global leader in digital media services - makes the latest programming from Home & Garden Television (HGTV), Food Network, DIY - Do It Yourself Network, and Fine Living quickly and easily accessible to Comcast's more than 5.3 million high-speed Internet customers. It is the latest in a series of strategic relationships dedicated to providing unique applications and services to Comcast's expanding high-speed Internet customer base.
This agreement also serves as another example of how Comcast High-Speed Internet customers can leverage Comcast's lightning fast downstream speeds of 3Mbps to take advantage of broadband's streaming capabilities - further enhancing their lives in new ways through the use of their broadband-cable high-speed Internet connection.
An Example: Cooking with Comcast.Net
Think it takes a long time to prepare a decadent dessert? Think again! For Comcast customers living in a high-speed world, the idea of 30-Minute (High-Speed) Tiramisu - part of the Quick & Easy Recipe Selections - obviously holds a lot of appeal.
Whether they bring their laptops into the kitchen - or choose to watch the video first and print out the full recipe for referral - users can be just 30 minutes and a few clicks away from a decadent and delicious Tiramisu dessert once they click on their Comcast.net home page (www.comcast.net). A simple click on - and spin of -"The Fan", will take them to a video demonstration from Food Network On-Demand, along with a number of other fun and informative programming options. Once users click on "recipes," they'll see the "quick and easy" guide that will take them to the Tiramisu recipe. There, they will find:
- Eight-step, easy-to-follow instructions
- Four-and-a-half-minute video from Rachael Ray that is structured around the same steps - with pause, back, and next capabilities
- Printable recipe - with options to print in full-size or 3x5 / 4x6 card-size
- Helpful links to resources that include: Terms & Tips Encyclopedia, Culinary Q&As, and USDA Fat & Calorie Calculator
"This launch with Scripps is part of Comcast's strategy to provide new services and privileges that are unique to a Comcast.net customer, via strategic relationships with our industry's top players, and access to the latest broadband applications," said Greg Butz, senior vice president of marketing and business development for Comcast High-Speed Internet.
"We strongly believe in the success of this strategy and are deeply committed to it, because it focuses on making our customers the winners. HGTV, Food Network, DIY, and Fine Living offer some of today's most popular cable programming, and Comcast is proud to offering its customers this kind of compelling lifestyle content in an online, 'On-Demand' format. We plan to continue leveraging the relationships we've made in our more than 40 years in the broadband-cable business to offer the Comcast High-Speed Internet customer unique services and the best in broadband information, access and entertainment."
"Broadband is a logical brand-extension strategy for Scripps Networks, enabling us to introduce our popular content to high-speed Internet audiences," said Channing Dawson, senior vice president of Emerging Media at Scripps Networks. "We are always looking for new media like broadband and VOD to leverage the investment in our content."
About Scripps Networks
Scripps Networks is comprised of the lifestyle television brands Home & Garden Television, Food Network, DIY-Do It Yourself Network, Fine Living, and electronic retailer Shop At Home Network. Scripps is one of the leading developers of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online content. In addition, Scripps Networks is aggressively developing its emerging media, including video on demand, broadband and Hispanic programming. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit and Atlanta, Scripps Networks is owned by the E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service and United Media.
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. With a presence in 22 of the top 25 United States markets, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed Internet and telephone services, Comcast is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 59,000 employees serve more than 21 million customers.
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