Comcast and GOLF CHANNEL Roll Out Series to Introduce America's Youth to Golf's African-American Pioneers
Comcast Corporation (Nasdaq: CMCSA, CMCSK) and GOLF CHANNEL announced the rollout of a program designed to introduce youth to the heroic story of African-Americans who struggled to find their fair place in golf. The program is built around distribution of Uneven Fairways, a documentary chronicling the little-known, but rich history of African-Americans in golf through never-before-seen archival footage and revealing stories of the men and women who faced prejudice and endured indignities to play golf at its highest level.
"This is an important documentary and one we're pleased to bring to many young people across the country," said David L. Cohen, Executive Vice President, Comcast Corporation. "The documentary and the book present a unique opportunity to talk about a difficult chapter in American history and the tenacity of many African-Americans who had the courage to stand up for their rights."
In three markets this fall (Atlanta, Baltimore, and Boston), Comcast will host events at area schools and youth organizations. Each event will include a screening and discussion with one of the golfers featured in the film. Each child attending will receive a copy of the DVD and Pete McDaniel's book, Uneven Lies: The Heroic Story of African-Americans in Golf.
"Uneven Fairways will be one of the most compelling programs we will air in 2009," said GOLF CHANNEL President Page Thompson. "These are inspiring stories of golfers who overcame great odds just to create a tour where they could compete. It's a fascinating and important story and we are all proud to tell it."
Uneven Fairways, produced by GOLF CHANNEL and Moxie Pictures, features interviews with many legendary golfers, including John Shippen, Charlie Sifford, Bill Spiller, Ted Rhodes, Joe Louis, and the four time winner of the Masters, Tiger Woods. When speaking of his predecessors, Woods notes that, "They were true pioneers. If it wasn't for their focus and dedication to the great love of the game of golf, as I said, my father probably wouldn't have played the game because he wouldn't have had access to the game… so, in essence, I owe my entire career to them and their pioneering efforts."
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.1 million cable customers, 15.3 million high-speed Internet customers, and 6.8 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, GOLF CHANNEL, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
About GOLF CHANNEL
GOLF CHANNEL (www.GolfChannel.com), co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. GOLF CHANNEL features a programming schedule that includes more live golf coverage than all other networks combined, as well as news, instruction and original productions. In addition to more than 40 PGA TOUR events and at least 15 European Tour events per year, GOLF CHANNEL also televises a generous schedule of events from the LPGA Tour, Champions Tour and Nationwide Tour. In 2009, more than 2,100 hours will air in high definition, including tournaments and all-new original series, highlighted by marquee events like The Presidents Cup and The Solheim Cup. Also featured is a generous mix of other competition from the USGA and PGA of America. Beginning in 2010, GOLF CHANNEL will be the exclusive television or cable home of all the world's major tours.