Comcast and Electronic Arts Team to Kick Off 2004-2005 Fantasy Football Season
Comcast, the nation's number one broadband provider, has teamed with Electronic Arts (Nasdaq: ERTS), the number one interactive entertainment company, to become the exclusive distributor of EA SPORTS(TM) Fantasy Football. In time for the 2004-2005 NFL season, EA SPORTS Fantasy Football presented by Comcast High-Speed Internet is now available to Comcast's 6 million High-Speed Internet customers via Comcast.net, the nation's #1 broadband portal*.
EA SPORTS Fantasy Football powered by STATS, Inc. and presented by Comcast offers the ultimate in control with easy-to-use tools and hundreds of customization options; live scoring, plus exclusive news, player updates, rankings, and injury reports; and exclusive prizes from EA SPORTS. Fantasy Football and the Power of 100% Pure Broadband(TM) Collide EA SPORTS Fantasy Football presented by Comcast High-Speed Internet goes beyond the traditional Fantasy Football experience. That's because Comcast has packaged the service with some of its own built-for-broadband applications and services, such as Comcast Video Mail and its online Sports Channel. For example, Comcast Video Mail - a unique service that enables Comcast customers to send video messages to any valid email address - promises to take the fantasy football "trash-talking" experience to the next level. (Note: "trash talking" is one of the most popular aspects of the fantasy sports experience. This specialized form of communication is often used for boasting and bragging; teasing league members about lackluster trades; helping to throw off competitive game plans; and generally entertaining, as league members try to one-up each other to see who can leave the funniest message.)
Meanwhile, players can get the latest information to include in their messages on Comcast's new online Sports Channel, which complements the EA SPORTS information with additional updates of scores, player interviews and reports about players' favorite teams. Trash-Talking Meets Video at Comcast.net Every Monday morning, the world's 15 million fantasy sports enthusiasts flock to their message boards, where the traditional weekly friendly bashing among league members take place. With Comcast Video Mail, Comcast is enabling its customers to take advantage of the emotional power and visual impact of face-to-face communication - and get a leg up on their "trash-talking" competition. Players can record their funniest, most arrogant and boisterous messages and then post live links to them on their message boards, which their friends can then view at their convenience (if they so dare). Comcast.net's Sports Channel - The Ultimate Guidebook Comcast's Online Sports Channel features best-in-class sports content, coupled with built-for-broadband applications, to deliver pertinent information, customized the way users want. The Scoreboard provides users with a listing of in-progress scores and daily schedules, while The Assistant allows users to track the scores from their favorite teams. The Sports Fan, Comcast's innovative broadband multimedia player for sports news updates and video highlights, completes the package, enabling users to quickly search for the information they need for that unforgettable post or Video Mail to the message board. (More information about the Comcast Sports Channel can be found at: http://www.cmcsk.com/phoenix.zhtml?c=147565&p=irol-newsArticle&ID=582526&highlight=jeanne%20russo.)
Two Service Options Comcast and EA SPORTS are offering two options for fantasy football fanatics; a fully customizable Commissioner and an easy-to-use League Manager, which is a public league enabling players go head-to-head against as many as 11 others. Players can compete for exclusive trophies, awards and a grand prize trip to the 2005 all-star football game in Hawaii. Once the season begins, fantasy football participants can spend their Sundays in front of their personalized home pages, monitoring real-time scores and updated statistics provided by STATS, Inc., the world's leading sports information provider. Commissioner: $99.99 The Commissioner League gives fantasy football enthusiasts the ultimate league customization and management capabilities. Players can create and manage their own private leagues with up to 31 of their friends, fully customize the league rules, rosters and the league homepage. The league commissioner will also be given an "EA SPORTS Commish" hat, a $20 gift card towards the purchase of any EA game, and a championship trophy to award to the league winner. In order to sign up for EA SPORTS Fantasy Football through Comcast.net, only the league commissioner must be a Comcast High-Speed Internet customer. League Manager: $9.99
The League Manager selection is a public league that allows users to go head-to-head against as many as eleven other players with the rules set by EA SPORTS in advance. Every league winner will receive an EA SPORTS fantasy league trophy, while the runners-up will win EA SPORTS T-shirts. The overall winner, selected by EA SPORTS, will win the ultimate fan trip to the all-star football game in Hawaii. Complete rules can be found at http://www.easports.com/fantasy/football/rules.jsp.
Free Weekly Pick 'em Game
Additionally, every player, regardless of what league they play in can participate in the free weekly Pick 'em game for a chance to win great prizes including autographed footballs. The cumulative winner at the end of the season will win a trip to the all-star game in Hawaii. EA SPORTS Fantasy Football presented by Comcast High-Speed Internet is located in the "Fantasy" section on the popular Comcast.net Sports Channel on the left-hand navigation bar on Comcast.net (http://www.comcast.net). Users can also find the service by going directly to http://www.comcast.net/fantasy. "At Comcast, we are focusing on our six key user areas of interest - sports, movies, music, games, kids and communication - to deliver the best broadband Internet experience possible to our customers," said Greg Butz,senior vice president of marketing and business development for Comcast Online. "Our Fantasy Football offering is designed to provide our customers with a unique experience and competitive edge, by combining our recent advancements in both sports and communication. We are excited about our partnership with the EA SPORTS brand, the leader in interactive sports technology, and know that this will result in a winning combination for our customers," added Butz.
"Partnering with the nation's number one broadband provider is a great way for EA to offer our EA SPORTS Fantasy Football to Comcast's millions of High-Speed Internet customers," said Chip Lange, vice president of EA SPORTS Online. "Our loyal customers are anxious to participate in EA SPORTS' inaugural fantasy football leagues, and we're looking forward to a successful start to the 2004-2005 season."
Limited offer for new customers
To encourage additional fantasy football fans to sign up for Comcast High- Speed Internet service, Comcast will be giving new customers the choice of a Commissioner League subscription or League Manager service, until September 30, 2004. Additionally, users who sign up for Comcast High-Speed Internet service throughout the month of August will receive a free Logitech webcam, as supplies last. Details are available at http://www.comcast.net/freewebcam/.
Comcast's premier broadband online service, http://www.comcast.net features news, weather, and stocks, plus exclusive broadband content with streaming video and high-quality sound. This agreement adds even more valuable on-demand content that can be easily searched and viewed on the site through The Fan(TM) which contains news clips, interview segments, short animations and movie trailers. Comcast.net was recently ranked the No. 1 most-used broadband portal (June 2004 Nielsen/NetRatings*).
Comcast.net features include:
The Fan, an innovative broadband video player. Since its launch on
http://www.comcast.net, video usage on the site has increased by a
factor of 15.
The Assistant, a personalized toolbar with always-on utilities such
as weather, sports scores, stock watch lists, horoscopes and much,
Comcast Video Mail, a unique, comprehensive service that offers
Comcast customers the ability to send video from their Comcast email
accounts to any valid email address.
Comcast Photo Center, the one place to go for online photo sharing
and film developing with free unlimited photo storage.
Best-In-Class Content, from leading providers such as E!, G4, The
Weather Channel, IFC, Planeta Networks, Atom Films, and others.
Comcast Rhapsody, the country's leading Internet jukebox service
that provides subscribers with unlimited access to a vast library of
music from all five major labels plus more than 200 independent
"AskComcast," an interactive help tool developed using technology
from Conversagent. This interactive agent "chats" with Comcast
High-Speed Internet customers in a conversational personalized way,
helping them find information they desire about their service and
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation (Nasdaq: CMCSA, CMCSK), a developer, manager and operator of broadband cable networks and provider of programming content. With a presence in 22 of the top 25 U.S. markets, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed Internet and telephone services, Comcast is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 59,000 employees serve more than 21 million customers.
About Electronic Arts
Electronic Arts, headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
*Nielsen/NetRatings, June 2004 - broadband portal defined as specifically designed for broadband users and drawing more than 90% of visits from broadband connections
EA SPORTS is a trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or other countries. EA SPORTS(TM) is an Electronic Arts(TM) brand.