All Four NBC News Broadcasts Top Key Demo For 2015-16 Season
All four broadcasts of NBC News were No. 1 in the key news demo A25-54 for the 2015-2016 season, according to Nielsen Media Research data. NBC News’ TODAY, NBC Nightly News with Lester Holt, Meet the Press and Dateline NBC (Friday) also won the 52-week season among the coveted demo of younger viewers A18-49. Nightly News was also No. 1 among total viewers, marking the broadcast’s 20th consecutive across-the-board season win.
The last time all four shows won the demo that news advertisers most value was the 2010-11 season. It’s the first season TODAY and Meet the Press have won the A25-54 demo since the 2011-12 season.
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More Americans watch NBC News than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline NBC, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.
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