30 Days & Counting To DTV: Comcast Encourages Consumers To Take Action
Comcast Corporation (Nasdaq: CMCSA, CMCSK), the nation's leading provider of entertainment, information and communications, today issued a call to action reminding consumers they may need to make a decision as the digital broadcast transition (DTV) nears. As June 12 approaches and full-power broadcast stations are required to switch to digital-only broadcasting, consumers should take action now to get ready and get educated about their options or any anticipated issues they may experience with the switch to digital.
For the estimated 3.5 million households* in the United States that still are not ready for the digital broadcast transition and use "rabbit ears" or rooftop antennas to receive full-power broadcast channels, there are three ways to get ready:
subscribe to cable or another video service provider,
buy a new digital TV, or
purchase a government-approved TV converter box.
"With one call to 1-800-COMCAST, we can provide consumers the easiest solution for navigating DTV - for free - with no new box, no new remote, no antennas or reception issues and lots of additional channels," said Derek Harrar, General Manager and Senior Vice President, Video Services for Comcast. "With DTV 30 days away, we recommend consumers act now and our local teams are ready to professionally install service for a full-service experience."
Comcast is offering a low-cost solution, including free basic cable for 12 months for new customers who sign up for at least one additional Comcast service**. New customers who choose not to subscribe to an additional Comcast service can get basic cable for just $10 a month for a full year. Current customers can add basic cable to additional TVs at no additional monthly fee. Basic cable in most areas has 20-30 channels, including broadcast (ABC, CBS, NBC, FOX, Univision, PBS), shopping and local neighborhood public television channels. Since no antenna is needed, choosing cable eliminates the worry about potential reception problems associated with using an antenna following the transition.
Several stations have already made the switch to digital or plan to soon, and depending on consumers' choice of an over-the-air solution, they may experience varying levels of reception from their local broadcasters due to a variety of factors including type of antenna, broadcaster signal strength, as well as terrain (trees, tall buildings, etc). To help consumers learn more, the FCC has posted an informative and interactive tool that allows consumers to dynamically check via zip code which of their favorite local broadcast stations will be available (and at what strength) after the DTV transition. This tool can be found at: http://www.fcc.gov/mb/engineering/maps/.
To learn more about the digital broadcast transition visit www.comcast.com/dtv. Consumers can also call 1-800-COMCAST to talk about cable service options with a customer care representative.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.1 million cable customers, 15.3 million high-speed Internet customers, and 6.8 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.
*Source: April 2009 National study conducted by Nielsen Media Research