Robert Greenblatt joined NBCUniversal in January 2011 as Chairman, NBC Entertainment and reports to NBCU Chief Executive Officer Steve Burke. In this role, Greenblatt is responsible for all aspects of primetime, late night and scripted daytime programming for the network, including business affairs, marketing, communications, scheduling, West Coast research and digital operations.

Under Greenblatt's leadership, NBC has risen to the top of the television industry after a decade in last place, winning the 52-week seasons for 2013-14, 2014-15 and 2015-16 in primetime's key demographic of adults 18-49. NBC has won five consecutive fall seasons and six consecutive summers in adults 18-49. Coming out of the 2015-16 season with five of the season’s top 10 new series in adults 18-49 including “Little Big Shots,” “Blindspot,” “Shades of Blue” and “Chicago Med,” NBC kicked off the 2016-17 season with the #1 new show “This Is Us” as well as critically acclaimed comedy “The Good Place.”

In addition, Greenblatt oversees Universal Television and the newly formed Universal Television Alternative Studios.  Universal Television is one of the largest and most successful television production companies in the United States, currently producing nearly 20 scripted series as well as late-night and reality programs for a variety of network, cable and digital platforms. Acclaimed series produced by Universal Television include the Golden Globe-winning "Brooklyn Nine-Nine," Emmy Award-winning comedy series “Master of None,” Emmy Award-nominated comedy series "Unbreakable Kimmy Schmidt,” “The Good Place,” "The Mindy Project," “Bates Motel,” “The Path,” "Law & Order: SVU" and the “Chicago” franchise, and "Superstore" among numerous others, and all of NBC's successful late-night programs.

A Golden Globe Award-winning television producer (“Six Feet Under”) and Tony Award-winning Broadway producer (“A Gentleman's Guide to Love and Murder”), Greenblatt has led NBC to be at the forefront of live television events. He broke ground three years ago with the broadcast of NBC’s musical “The Sound of Music Live!,” which attracted 21 million viewers and has become a yearly tradition that is now being replicated by other networks. NBC presented “The Wiz Live!” in 2015 and “Hairspray Live!” in 2016, and has on tap for 2017 “Bye Bye Birdie” starring Jennifer Lopez and a live production of Aaron Sorkin’s play “A Few Good Men.”

Greenblatt’s relationship with Dolly Parton led to him producing the Tony-nominated Broadway hit “9 to 5: The Musical” with a score by Parton, as well as NBC’s 2015 broadcast of her telefilm “Dolly Parton’s Coat of Many Colors.” The TV movie garnered an audience of 16 million, making it the most-watched film on broadcast or cable in nearly seven years, and led to the sequel “Dolly Parton’s Christmas of Many Colors: Circle of Love,” which debuted in 2016. 

Prior to NBC, Greenblatt was President of Entertainment for Showtime Networks, Inc., where he supervised a slate of original programming that dramatically altered the Showtime brand and re-positioned the company as a leader in premium cable television. Over his seven-year tenure, the audience subscription base increased 52% – to a then-record high of 19 million subscribers in 2010 – and profitability more than doubled.

At Showtime, he was responsible for such hits as "Weeds," "Dexter," "Shameless," "The Borgias," "Episodes," "Nurse Jackie," "The Tudors," "Californication," "United States of Tara," "The Big C," "This American Life" and "Tracey Ullman's State of the Union," among others. These shows and their actors were honored with multiple Golden Globe, Emmy, AFI, SAG, DGA, PGA, WGA and Peabody Awards; and in 2010 alone, they collectively garnered a record-breaking number of both Emmy and Golden Globe nominations for the network.

Prior to Showtime, Greenblatt was an award-winning producer of over a dozen series on various networks. The highlight of those was "Six Feet Under," for which he was awarded the 2002 Golden Globe Award for Best Drama Series. It also garnered dozens of Emmy nominations, including four for Outstanding Drama Series, and it won the 2003 Producers Guild Award, three GLAAD Media Awards and the George Foster Peabody Award. He also produced two Emmy-nominated miniseries: "Elvis" for CBS (starring Golden Globe winner Jonathan Rhys Meyers) and Gregory Nava's "American Family" for PBS.

Greenblatt began his television career at the Fox Broadcasting Company where he ran primetime programming  from 1992-97 and developed such memorable shows as the original "Beverly Hills, 90210" and "Melrose Place," "The X-Files," "Party of Five," "Ally McBeal" and "King of the Hill," in addition to the pilots for "The Sopranos" and "Dawson's Creek."

In 2011, he received the Stephen F. Kolzak Award from GLAAD, and in 2016 Greenblatt was presented with The Actors Fund Medal of Honor. Greenblatt is a member of the Broadway League of Theatrical Producers, the Academy of Television Arts and Sciences, and the Producers Guild of America.