Maggie McLean Suniewick is President, NBCUniversal Digital Enterprises. In this role, Suniewick leads the company’s digital business strategy, builds and strengthen partnerships with new media and technology companies, and heads efforts to deliver premium content to emerging platforms.
Suniewick previously served as Senior Vice President, Strategic Integration where she was charged with identifying creative, technological and strategic opportunities between Comcast Corporation and NBCUniversal. She led Symphony, the company-wide marketing initiative which promotes upcoming NBCUniversal programming, movies and events, including the Olympics, and Comcast’s products and services, across the entire portfolio to drive awareness and help connect with consumers.
Prior to that, Suniewick was Vice President, Programming for Comcast Cable from 2010 to 2013. Suniewick oversaw editorial and programming across all video platforms and consumer products, including Xfinity On Demand, XfinityTV.com and the Xfinity TV Player app. She was responsible for Comcast’s "Xfinity TV Watchathon" in 2012, during which time Comcast offered a massive collection of content never before available for free in one place. The event broke all prior records on the platforms and logged double-digit percentage viewership increases over the course of the week-long campaign.
From 2006 to 2010 Suniewick served as Vice President, Strategy and Development for Comcast Interactive Media where she focused on the online distribution of content both negotiating deals with major content providers and launching content across Xfinity products.
Prior to joining Comcast in 2006, Suniewick spent seven years with Oxygen Media where, as one of the network’s first employees, she helped to launch the network in February of 2000. During her tenure there she served many roles including being the editor and producer of the network’s personal finance website and manager of finance and planning for the company. Suniewick is a graduate of Wesleyan University and received her MBA from Columbia University.