D’Arcy F. Rudnay serves as Executive Vice President and Chief Communications Officer for Comcast Corporation. In this role, she reports to and serves as the communications counsel to the Chairman and CEO. She works closely with other members of the executive team and leads the management of the company’s brand, product communications, reputation and all global communications activities across Comcast Corporation as it has evolved through tremendous consumer and industry change competition and political transitions. D’Arcy has decades of experience in M&A communications, and led the communications activities around Comcast’s $30 billion NBCUniversal transaction in 2011, the $3.8 billion DreamWorks Animation acquisition in 2016, the 21st Century Fox and Sky plc transactions in 2017-2018, among many others.
D’Arcy has over 35 years of experience leading external and internal communications for public corporations, national family owned businesses and large public relations agencies in a broad array of industries. At Comcast, D’Arcy oversees all global communications for the Company’s financial reporting, crisis management, cyber security, digital and social media, product launches, corporate brand and advertising, federal and regulatory activities, foundation and community sponsorship programs, employee relations and diversity and inclusion. In 2012, she led the rebranding of Comcast Corporation following the NBCUniversal acquisition with a particular emphasis on repositioning the company in the media and technology industries.
Since her arrival at Comcast in 2003 as Vice President of Corporate Communications, D’Arcy has led all corporate branding as the company has transformed itself from a traditional cable company into a global media and technology entity. During her tenure, she has led the repositioning of Comcast following its acquisitions of AT&T Broadband (2003) and Adelphia (2005) and was subsequently promoted to Senior Vice President of Corporate Communications in 2007, Chief Communications Officer in 2012 and to Executive Vice President in 2015.
Prior to joining Comcast, D’Arcy spent nearly a decade in the financial services industry. At Lincoln Financial Group, D’Arcy served as Vice President of Corporate Communications and Media Relations and Vice President of the Lincoln Financial Group Foundation. At Advanta Corporation, she served as Vice President of Communications and Corporate Identity. Prior to that, she worked in communications for The Pew Charitable Trusts and for strategic communications firms in Washington, D.C.
D’Arcy has won numerous industry honors for her leadership. Most recently, she was recognized by the cable industry as Woman of the Year. She has also been named to the Holmes Report’s annual Influence 100 list, which recognizes the most influential CCO/CMOs around the world, every year since 2015. D’Arcy has also been named among the “Most Powerful Women in Cable” every year since 2010. In 2015, D’Arcy received the Vanguard Award for Government and Community Relations from the National Cable & Telecommunications Association (NCTA). She was also recognized by PR Week Magazine as one of the nation’s top 10 most powerful people in PR on the PR Week Power Lists from 2012-2016. In 2014, D’Arcy was inducted into the PR Week Hall of Fame, and in 2010 she was inducted into the PR News PR Hall of Fame as one of the nation’s top 25 communications executives. She was a recipient of the Philadelphia Business Journal’s “Women of Distinction” award and Profiles in Diversity Journal’s “Women Worth Watching” award.
D’Arcy served on the Advisory Committee of Springpoint Partners, a $500 million social investment fund. In addition, she serves or has served on the Board of Directors and special committees for a number of non-profit organizations, including the Steppingstone Foundation, Corporate Board of the Philadelphia Museum of Art, Philadelphia Convention and Visitors Bureau, Academy of Notre Dame de Namur (as Vice Chair of the Board), Lincoln Financial Group Foundation, Advanta Foundation and Delaware Valley Grantmakers. D’Arcy earned a Bachelor of Arts degree from Trinity Washington University and a Master of Science degree from the University of Pennsylvania. She resides in Radnor, Pennsylvania, with her husband.