Appointed to the new international role, Chief Executive Continental Europe in November 2018. Andrea is responsible for Italy, Germany, Austria, Spain and Switzerland. Before that, he was CEO of Sky Italia from 2011.
Since April 2015 Zappia has joined the Luxottica Board of Directors and was appointed Chairman of the Human Resources Committee.
From 2010 to 2011, he was Managing Director Customer Group at BSkyB, overseeing the UK Pay-TV sales, marketing and customer operations teams, in charge of new customers acquisition and retention across BSkyB's range of pay-television, broadband and telephony products.
Zappia joined Sky Italia in 2003, when the pay TV was set up. From 2003 to 2007, he was Vice President, Marketing, Promotion and Business Development, reporting to the CEO. Then, before moving to BSkyB in 2010, he was Vice President Sport Channels of the Italian Pay-TV.
Before joining Sky Italia, Zappia held an office as Vice President Marketing and Product Development worldwide at Fila and, from 1996 to 2001, as Global Sales and Marketing Director for Ferrari and Maserati. Zappia started his career in the multinational company Procter & Gamble where he worked as European Group Marketing Manager.