In February 2020, Andrea become EVP and Chief Executive Officer New Markets and Businesses, with responsibility for identifying and driving new business opportunities across Sky. Prior to this he was Chief Executive Continental Europe of Sky Group, a new international role created in November 2018 that covered the markets of Italy, Germany, Austria, Spain and Switzerland, having previously served as CEO of Sky Italia from 2011.

Since April 2015 Zappia has joined the Luxottica Board of Directors and was appointed Chairman of the Human Resources Committee. Between 2010 to 2011, he was Managing Director Customer Group at BSkyB, overseeing the UK pay-TV sales, marketing and customer operations teams, in charge of new customers acquisition and retention across the company’s range of pay-television, broadband and telephony products.

Zappia joined Sky Italia in 2003, when the pay TV was set up. From 2003 to 2007, he was Vice President, Marketing, Promotion and Business Development, reporting to the CEO. He also served as Vice President Sport Channels of the Italian pay-TV prior to moving to BSkyB in 2010.

Before joining Sky Italia, Zappia served as Vice President Marketing and Product Development worldwide at Fila and, from 1996 to 2001, as Global Sales and Marketing Director for Ferrari and Maserati. Zappia started his career in the multinational company Procter&Gamble where he worked as European Group Marketing Manager.

Andrea Zappia was born in Tripoli but grew up in Bologna where he graduated in Economics.