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(soft hip-hop music)

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<v ->Heritage Youth Sports Foundation,</v>

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our tagline is,

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"Strengthening lives and community through sport."

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That's exactly what we're about.

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I'm Michael Shelton,

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born and raised here in North Minneapolis.

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We do sports programming.

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We have a golf program, tennis, football, soccer, basketball

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and then we also have a program

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for high school students called Athleadership.

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Athleadership is a summer job internship.

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We use high school student athletes celebrity

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to influence younger kids.

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So we do diaphragmatic breathing,

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we do visualizing, and all the things to help self-regulate.

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Our goal is making sure the kids get

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with their need to be successful so they can go to college,

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you know, graduate, come home or live the American dream

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and then hopefully they'll get

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into coaching and share what they've learned

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to somebody else.

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And just keep that up and try to end this cycle

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that we're going through here.

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And our corporate partners,

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the money that they give us

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is more than just buying uniforms, renting out space,

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it's money to help develop these kids,

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and also to take stress off the families.

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The reason why Heritage Youth Sports Foundation

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is so important,

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is because it gives kids opportunities

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to do something with their life.

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It gives you structure, it helps you dream,

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it's an accelerator, it pushes you,

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it's really just something there

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for you to become whatever you wanna be in life.

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(bright music)