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<v ->Working on the Olympics is deeply personal to me.</v>

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When I was four years old,

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my parents put me on a pair of wooden skis.

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And I had the goal of making the Olympics.

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So when I didn't make the games,

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I certainly knew that in my future,

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I wanted to be associated in some way

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with the Olympic movement.

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Hi, my name is Jenny Storms and I'm the

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Chief Marketing Officer at NBC Sports Group.

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(classical music plays)

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In marketing, we feel very strongly that

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everything is about the consumer.

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We are the chief architect of that consumer experience.

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We have to understand the data and the insights

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to know who they are, how to reach them and what they value

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about their relationship with NBC Sports.

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When we're marketing the Olympics,

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there're actually a lot of similarities

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with launching a new primetime show on NBC.

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Every four years, there are new athletes, new storylines.

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So many of these athletes have families and friends

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and journeys and struggles and sacrifices.

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There's relatability there and

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there's definitely shared values.

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My parents, my sisters, they sacrificed so much for me

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to try to live out my dream.

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It is my passion to bring those stories to life

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so that we're connecting on an emotional level.

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This is real life and these are real journeys

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and these are real people.

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Being able to know their story

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is incredibly impactful and important.

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And it's so unique about the Olympics when

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these athletes go from ordinary to extraordinary.

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(classical music plays)