WEBVTT

1
00:00:01.245 --> 00:00:04.912
(dramatic orchestral music)

2
00:00:07.600 --> 00:00:09.570 line:15% 
<v ->In the Atlanta Games of 1996,</v>

3
00:00:09.570 --> 00:00:11.730
NBC broadcast a grand total of

4
00:00:11.730 --> 00:00:15.030
171 and a half hours of Olympic coverage.

5
00:00:15.030 --> 00:00:17.480
We'll do more than that in Rio

6
00:00:17.480 --> 00:00:19.770
in like the first half day.

7
00:00:19.770 --> 00:00:20.610 line:15% 
You think about that,

8
00:00:20.610 --> 00:00:21.728 line:15% 
that's a massive amount of

9
00:00:21.728 --> 00:00:24.860
viewing that you can get in those 17 days.

10
00:00:24.860 --> 00:00:27.360 line:15% 
<v ->We started planning for the 2016 Rio Games</v>

11
00:00:27.360 --> 00:00:28.980
before we landed in Sochi.

12
00:00:28.980 --> 00:00:31.450
<v ->It has been a crusade of hours</v>

13
00:00:31.450 --> 00:00:34.340
to help the viewer organize

14
00:00:34.340 --> 00:00:37.040 line:15% 
this massive volume of Olympic content.

15
00:00:37.040 --> 00:00:37.890
<v ->I think what you see</v>

16
00:00:37.890 --> 00:00:39.390 line:15% 
through the experience we've created

17
00:00:39.390 --> 00:00:40.840 line:15% 
for the real Olympics,

18
00:00:40.840 --> 00:00:43.640
is really a glimpse into the future of television.

19
00:00:43.640 --> 00:00:46.370
It allows the sports fan to really be at home,

20
00:00:46.370 --> 00:00:49.710
in control of what that viewing experience is

21
00:00:49.710 --> 00:00:52.110
and be able to shape that experience for them

22
00:00:52.110 --> 00:00:53.350
right there on their TV.

23
00:00:53.350 --> 00:00:55.630 line:15% 
<v ->Working with NBC has been really fantastic in this.</v>

24
00:00:55.630 --> 00:00:58.360
We talk about Comcast as being this intersection

25
00:00:58.360 --> 00:01:00.020
of media and technology and the Olympics is

26
00:01:00.020 --> 00:01:01.450
a great showcase for that.

27
00:01:01.450 --> 00:01:03.510
<v Narrator>It is hundreds of engineers,</v>

28
00:01:03.510 --> 00:01:05.630
designers, product managers

29
00:01:05.630 --> 00:01:08.520
coming together to make this the most unique event

30
00:01:08.520 --> 00:01:10.160
that we've ever done on X1.

31
00:01:10.160 --> 00:01:11.930
<v Narrator>There's a lot of tools that we can provide</v>

32
00:01:11.930 --> 00:01:14.490
on X1 to help the customer discover all the content.

33
00:01:14.490 --> 00:01:16.180 line:15% 
But really what makes it come alive is

34
00:01:16.180 --> 00:01:18.670
all the phenomenal storytelling that the NBC sports team

35
00:01:18.670 --> 00:01:20.230
is doing around the Olympics.

36
00:01:20.230 --> 00:01:21.710
<v ->You start capturing the footage,</v>

37
00:01:21.710 --> 00:01:23.100
then you move on to figuring out

38
00:01:23.100 --> 00:01:24.330
what piece goes where.

39
00:01:24.330 --> 00:01:26.760 line:15% 
And then the Comcast team that actually gets the content

40
00:01:26.760 --> 00:01:27.660
into the homes.

41
00:01:27.660 --> 00:01:30.000 line:15% 
<v ->We have a great team in Philadelphia that works</v>

42
00:01:30.000 --> 00:01:31.140 line:15% 
on the Sports App with us.

43
00:01:31.140 --> 00:01:33.530 line:15% 
And they build all the visualizations

44
00:01:33.530 --> 00:01:35.920
and ingest all the statistical data

45
00:01:35.920 --> 00:01:37.760
that we're gonna get from the Olympics.

46
00:01:37.760 --> 00:01:40.530 line:15% 
<v ->Both coasts taking all the little bits and pieces</v>

47
00:01:40.530 --> 00:01:43.680
that we develop separately and combine them together.

48
00:01:43.680 --> 00:01:45.170
<v Narrator>This is the first time people are gonna watch</v>

49
00:01:45.170 --> 00:01:47.030
every minute of every event

50
00:01:47.030 --> 00:01:48.850
on any platform they want to watch.

51
00:01:48.850 --> 00:01:49.770
<v ->If you're watching an event,</v>

52
00:01:49.770 --> 00:01:50.680
the X1 Sports App will

53
00:01:50.680 --> 00:01:52.890 line:15% 
tell you what it is and give you some context around it,

54
00:01:52.890 --> 00:01:55.127
give you standings, scores, schedules,

55
00:01:55.127 --> 00:01:57.090
even some history behind it.

56
00:01:57.090 --> 00:01:59.070 line:15% 
<v ->This will be the first Olympic games</v>

57
00:01:59.070 --> 00:02:01.510
where customers can use voice control

58
00:02:01.510 --> 00:02:04.700
to find Olympics content on the X1 platform.

59
00:02:04.700 --> 00:02:07.770
<v Narrator>More screens has meant more consumption.</v>

60
00:02:07.770 --> 00:02:10.510
People no longer need to be affixed

61
00:02:10.510 --> 00:02:12.910
to a television set to watch the Olympics.

62
00:02:12.910 --> 00:02:16.260 line:15% 
<v ->It's very exciting to work on something that I know</v>

63
00:02:16.260 --> 00:02:18.000
family members, friends,

64
00:02:18.000 --> 00:02:20.320
all the different people in the world watch.

65
00:02:20.320 --> 00:02:23.020 line:15% 
<v ->The Olympics is truly a moment where,</v>

66
00:02:23.020 --> 00:02:25.419
at Comcast, there's a shared sense of pride.

67
00:02:25.419 --> 00:02:26.940 line:15% 
<v ->This is it, this is happening.</v>

68
00:02:26.940 --> 00:02:28.590
This is the future of television.