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<v ->At the User Experience Group,</v>

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it's really a young culture.

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<v ->We're designers at heart,</v>

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so we all have a bit of a quirky personality.

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<v ->We have people from all backgrounds,</v>

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all different walks of life.

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We want like a dot-com feel

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within a corporate culture.

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<v ->They've done a much nicer job.</v>

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We're a group here that's looking

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at trying to take the products

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that Comcast offers

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and making them something that's really easily

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and accessible to our users.

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<v ->You're looking at</v>

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from the minute the customer interfaces

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with this product, what is that full spectrum

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of the experience ...

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<v ->You put the info on the bottom of the panel,</v>

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which made the most sense.

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There's a number of really important factors

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that we take into consideration

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whenever we're building a great design.

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Keep it simple,

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make it fun,

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make it intuitive,

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make it immersive,

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and make it elegant.

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(faint talking)

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<v ->We have a lab on the 17th floor here.</v>

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We bring customers in.

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We ask questions where we're not digging

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for a response that we wanna hear,

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that we're really looking for candid answers.

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Even though we may think it's right,

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our customers do or don't think it's right.

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But that small sort of in-house lab

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is really like our foundation

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for validating what we're working on.

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<v ->It's not enough to just build something.</v>

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It's gotta resonate with an audience.

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If it doesn't, then it's not gonna get used,

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and if it's not gonna get used,

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the product's not gonna be successful.

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Looking at what a user wants has become

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really essential in today's business world.

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(sustained chord)