Broadband Internet is central to every part of life and yet many people still do not have a high-speed connection at home.
Barriers to adoption are complex – and go well beyond affordability. Research shows that Americans often forgo Internet service because they aren’t aware of government subsidies like the Affordable Connectivity Program (ACP), because they don’t think they need it, or because they don’t have the necessary digital skills.
That’s why Digital Navigators – individuals who are trained to help get more people connected – are critical to helping close the digital divide. Through Project UP, Comcast’s $1 billion commitment to advance digital equity, we are working to build and expand a network of Digital Navigators across the country.
Digital Navigators Impact
Digital navigators make a clear, measurable impact in helping to close the digital divide. In fact, a recent Boston Consulting Group survey found that thanks to the support of digital navigators:
