Comcast RISE – a multi-faceted program offering grants, marketing services, and technology upgrades – was created to strengthen and empower small businesses hard hit by COVID-19. As a part of our expanded Diversity, Equity and Inclusion commitment, Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” aims to help small businesses owned by people of color navigate the challenges of the pandemic. This includes Black, Indigenous, Hispanic and Asian American business owners, among others.
Comcast RISE has named 2,500 small businesses owned by people of color from over 34 states as recipients. The awardees receive monetary grants; consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable; or technology upgrades from Comcast Business, based on the specific needs.
Comcast RISE Investment Fund
An extension of Comcast RISE, the Investment Fund has granted $5 million dollars to hundreds of small businesses owned by people of color. A total of 100 grants per city, or 500 grants overall, were awarded to eligible businesses in Atlanta, Chicago, Detroit, Houston, and Philadelphia.
When we launched Comcast RISE, we knew a profound need existed in many of the communities we serve. We now have seen firsthand how the program’s marketing and technology resources benefit the business owners who are working hard to rise above 2020, as well as their neighbors who share their commercial corridors, and their suppliers and customers up and down their resource chains.“