Among our priorities in 2012, we worked to enhance our company’s diverse and inclusive culture. This emphasis on diversity is not a new priority for us, and it continues to rise in strategic importance as we create deeper, more meaningful connections with customers and audiences in this country and overseas.
As a result, we launched new diverse networks and expanded our On Demand and online programming to better address the interests of African Americans, Hispanics, Asian Americans, and other ethnically diverse communities.
We stepped up our efforts to hire and develop employees who not only embody difference in their backgrounds and life experiences, but who also champion diverse views and ideas in their roles and responsibilities. And as part of our company’s commitment to provide job opportunities to the brave men and women who have served our country, we’re proud to have added more than 1,000 veterans to our ranks — meeting our goal two years ahead of schedule.
We also believe ensuring everyone has broadband access to the Internet — plus the skills to take advantage of that access — diminishes disparities and equalizes opportunities. For that reason, we direct our corporate citizenship efforts to promoting digital literacy and doing whatever we can to help more low-income Americans get online.
Our work to strengthen communities goes on year-round, but each year we set aside one special day to underscore our long-standing, companywide commitment to service. In 2012, more than 75,000 of our employees, their friends, and their families marked the 11th annual Comcast Cares Day by fanning out across the country to work on projects benefiting local schools and nonprofit organizations. And, in 2013, we set a new Comcast Cares Day record with 85,000-plus volunteers turning out — helping us surpass a milestone of more than 3 million hours of service donated since this yearly tradition began in 2001.
None of these initiatives would have the same impact without the contributions and collaboration of our community partners. We work closely with some of the nation’s finest organizations that share our passion for changing lives for the better. In the year ahead, we are eager to continue to build on our shared success.
At Comcast and NBCUniversal, we are proud of what we’ve achieved to date and pleased to share our progress for 2012 — and in some instances for 2013 — in this corporate social responsibility report. Of course, we know we must continue to do more. We recognize that acting in a responsible manner is vital to the growth of our company, and will be for our next 50 years.
David L. Cohen
Executive Vice President