Unlike virtually any other sport, the events that take place during a NASCAR® race are rarely concentrated in one location on track. There is a lot to keep up with, and XFINITY X1 is suiting up to change the way NASCAR fans experience race day action, right on their TV.
For the 2016 season, we’re thrilled to give NASCAR fans the same enhanced on-screen sports app experience we launched with baseball and football last year, and recently with the NBA and NCAA Basketball features – this time giving race fans an insider’s look into everything that takes place across the top-three NASCAR national series each and every race weekend, directly on the TV. From lead changes throughout the race to providing interactive ways for you to look at a driver’s stats, this new experience will bring fans closer to NASCAR racing than ever before.
So what exactly do fans have to look forward to when it comes to the NASCAR enhancements on the X1 Sports app? Before race day, the app will host all of the information anyone should need to prepare for a weekend of watching NASCAR XFINITY Series™, NASCAR Camping World Truck Series™ and NASCAR Sprint Cup Series™ racing: track information, race start times, qualifying position, overall championship point standings and more will be waiting at the click of a button. Once the green flag drops the app will give fans access to NASCAR’s Timing & Scoring feed, that provides a live leaderboard and other up-to-the-second race stats, and create their own personalized leaderboard with their favorite drivers’ positions always in view.
And let’s not forget about the most important part, especially with the winner-take-all championship format in all three series this year: Victory Lane. Once the checkered flag waves, fans will have every driver’s stats at their fingertips, as well as a full race recap that includes race and series championship standings.
As the Official Entertainment Provider of NASCAR, XFINITY is working on every level to change the way fans experience the sport, providing them the opportunity to watch what they love better than ever before. X1’s power and flexibility puts us in a unique position to deliver these types of innovations to customers and these app enhancements are just the beginning.
As the entitlement sponsor of the NASCAR XFINITY Series, Comcast worked closely with NASCAR to introduce the NASCAR XFINITY Series Chase™ to determine the overall champion in the series - where Names are Made’, as well as a new and exciting Dash4Cash format this season. These changes are sure to bring the best in entertainment to NASCAR fans, keeping them on the edge of their seats from the NASCAR XFINITY Series season-opener at Daytona until the series championship-deciding race at Homestead-Miami Speedway.
Stay tuned, NASCAR nation. We’re just getting revved up.