Last summer, the Syfy Original Movie Sharknado became their most social telecast ever, reaching  5,000 tweets per minute, according to Trendrr. With 387K social mentions (97% driven by Twitter with the top hashtags #sharknado and #syfy), Sharknado was within 2,500 tweets of the infamous Game of Thrones’ #RedWedding episode. Thanks to the social media frenzy, Sharknado achieved instant cult status.

In Sharknado 2: The Second One, airing July 30th, a freak weather system turns its deadly fury on New York City, unleashing a Sharknado on the population and its most cherished, iconic sites – and only Fin and April can save the Big Apple.

To build excitement around the Sharknado 2: The Second One premiere, Syfy presents its inaugural Sharknado Week. From the eagerly anticipated premiere of Sharknado 2: The Second One (July 30), Roger Corman’s Sharktopus vs. Pteracuda (August 2) and Mega Shark vs. Mecha Shark (July 26) to the greatest moments in shark film history, Syfy viewers will be swimming with fin-tastic special programming during the channel’s first ever Sharknado Week, airing Saturday, July 26 through Saturday, August 2.