Last week, we announced our immersive Oscars destination on Xfinity X1, complete with 1500-hours of Oscar-related on demand content, web clips and access to red carpet and backstage live streams the day of the show. And for the first time, the destination also includes a collection of interactive, web-based Oscar-related games to complement all the great content. Available now and through March 12, Xfinity X1 customers can launch a ballot picker, an Oscar’s trivia game, and a "who wore it best" contest directly on the TV to play along with the excitement leading up to the event.
These web-based games leverage the same technology we used for the launch of enhanced extras for digitally-purchased movies, as well as the Santa Tracker we made available over the holidays. We will continue to look for more ways to use the capabilities of X1 to deliver our customers creative and unique experiences from all of our programming partners – studios, networks and others.
The 89th Oscars will be held on Sunday, February 26, 2017, at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and will be broadcast live on the ABC Television Network at 7 p.m. ET/4 p.m. PT.